GeoGuessr
👤 Anton Wallen (Swedish IT consultant who coded GeoGuessr in two weeks in 2013; King's Sebastian Knutsson later bought in as owner.)🌐 site𝕏LinkedIn
In 2024 it deleted the free tier entirely — bet the fanbase was captive, and revenue jumped 32%.
Will it work? · our read
Captive audience. But it is just Google Street View plus a scoreboard — free clones copy it in a weekend, and Google can reprice or revoke the API that IS the product.
01How the money moves
Streamers play it live, funneling millions of free signups
→
Hooked players hit the Pro-only paywall (no free tier since 2024)
→
Monthly Pro subs at $3-7 — about 44% net margin
02The numbers
$29M
2024 revenue
Breakit
$13M
2024 net profit
Breakit
80M+
registered players
press
Figures from the filed annual report; revenue is near-100% subscriptions. Breakit
About 310M SEK ($29M) in 2024, up 32% year-on-year, at a roughly 44% net margin — almost all subscription.
🔒
The facts are free. The judgment is for members.
You've seen how the money moves, the numbers, and every source — free, on all 365 cases, always. Members get the part you can't look up: why it won · where the moat really is · how it dies · how it beats its rivals — plus the 🚀 launchpad prompt that turns any case into a plan for your business.
Sources stay public, always · cancel anytime · 14-day refund
(demo: preview the full teardown)Sourcesupdated · daily
Breakit: GeoGuessr 2024 filed report — 310M SEK revenue, 138M profitBreakit: King co-founder Sebastian Knutsson joins as ownerWikipedia: GeoGuessr — history, Street View, subscription modelGeoGuessr World Championship 2025 — prize poolBolagsfakta: GeoGuessr AB annual report (Bolagsverket 5569398349)
Revenue and profit come from GeoGuessr AB's filed Swedish annual report (arsredovisning, Bolagsverket 5569398349): 310M SEK revenue and 138M SEK profit for 2024, up from 234M/118M in 2023. I reached these via Breakit and esportare.se citing the filing; the raw registry pages (allabolag, bolagsfakta) returned 403, so this is one step removed from the PDF, but multiple Swedish outlets report identical figures. USD conversion at about 10.5 SEK/USD (310M SEK = about $29M; 138M = about $13M). The 44% net margin is my calculation. Player counts (40M in 2022, 80M+ in 2024, 100M+ reported in 2025) are press-stated, not audited. A newer about 473M SEK 2025 figure appeared in one aggregator but I could not verify it first-party, so I used confirmed 2024. Classified as a subscription web app (SaaS-style), the money-making asset being the browser product itself. No fabricated drama: the Feb 2024 free-tier removal, the Google Maps API cost driver, the backlash, and Sebastian Knutsson's ownership are all documented. We never score you.