RunSignup
👤 Bob Bickel (Built Bluestone (sold to HP) and grew JBoss, then directed races himself — enterprise chops aimed at a niche he lived in.)🌐 sitebobbickel.comLinkedIn
A serial software founder who also directed races built the free tool his peers needed — then taxed only the checkout.
Will it work? · our read
Trust compounds. It is one fee stream in one sport; a funded rival that also goes free could pressure the take. The moat here is goodwill, not lock-in.
01How the money moves
Race director builds a free event site + registration
→
Runners discover the race and pay through RunSignup
→
RunSignup keeps 4-6% + $1 per signup
02The numbers
about $14M
2023 revenue
Sacra est
$650M
transactions/yr
co. press
about 50%
US endurance share
Sacra est
GMV is not revenue: RunSignup keeps only 4-6% + $1 per signup. Sacra — RunSignup metrics
about $14M revenue (2023, Sacra est) on $650M+ processed
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(demo: preview the full teardown)Sourcesupdated · daily
RunSignup — About (founding, employee-owned, scale)Sacra — revenue about $14M (2023 est), $650M GMV, shareOutside — How Active.com became the most-hated nameBob Bickel — work history (Bluestone, JBoss)Endurance Sportswire — RunSignup Q3 2025 growth
Revenue (about $14M, 2023) is a Sacra ESTIMATE, not company-disclosed — flagged EST, not independently confirmed. The first-party figures are transaction volume ($650M+/yr, 11M+ registrations) and about 50% US endurance share; those are GMV/scale, not revenue. Funding data is light and conflicting (Sacra shows about $3.2M raised yet calls it "employee-owned without outside investment") — I represent it as employee-owned and mostly self-funded, not zero-capital. Active.com's "stealth enrollment" backlash is well documented (state AG settlements, 410 BBB complaints, Outside). Bickel's Bluestone/JBoss background is first-party from his own work-history page. We never score you.