Whop
👤 Steven Schwartz, Cameron Zoub, Jack Sharkey (Met at 13 selling sneaker bots in a Facebook group; a decade inside gray-market Discord commerce was their unfair edge.)🌐 siteLinkedIn
Whop is the checkout and storefront layer for Gen Z creators selling Discord access, courses, bots and software.
Will it work? · our read
Own the checkout. Whop won by becoming the checkout for commerce already happening on Discord, then cut its 30% fee to zero and earned on payments instead.
01How the money moves
Creator lists paid access: Discord, course, bot, software
→
Buyer checks out; Whop grants access and runs billing
→
Whop keeps about 5.5% blended on every payment
02The numbers
$2B+
GTV (buyer spend, not revenue)
Mateen X
$142M
ARR
Mateen X
20
Engineers run it all
Sourcery
GTV is total buyer spend. Revenue (ARR) is about 7% of GTV — the rest goes to creators. Mateen X, 2025
$142M ARR on $2B+ GTV (about 7% effective take), disclosed by Whop's largest outside shareholder, Nov 2025.
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(demo: preview the full teardown)Sourcesupdated · daily
Justin Mateen (X): Whop crosses $2B GTV and $142M ARR, Nov 2025Dealroom: Whop reaches $2B GTV and $142M ARRForbes (2026): fee cut to zero, about 5.5% blended takeSourcery: $1.2B GMV run rate with about 20 engineersCNBC: sneaker-bot teens to Whop founders
Revenue is a first-party-adjacent disclosure: Justin Mateen, Whop's largest shareholder outside the founders, posted "$2B in GTV and $142M in ARR" on X (Nov 2025), corroborated by Dealroom — an insider statement, not an audited filing, so marked STATED. GTV ($2B+) is total buyer spend, not Whop's revenue; ARR (about 7% of GTV) is the company's cut. Take rate (about 5.5% blended) and the May 2025 move cutting the 30% marketplace fee to zero are from Forbes (2026). The 20-engineer / $1.2B GMV run-rate and 28K+ monthly earners are from the Sourcery interview with Whop's CTO. Founding and cold-start story from CNBC and Starter Story. No numbers were invented; rival prices are approximate public list prices. We never score you.