Whop
👤 Steven Schwartz, Cameron Zoub, Jack Sharkey (Met at 13 selling sneaker bots in a Facebook group; a decade inside gray-market Discord commerce was their unfair edge.)🌐 siteLinkedIn
Whop is the checkout and storefront layer for Gen Z creators selling Discord access, courses, bots and software.
Will it work? · our read
Own the checkout. Whop won by becoming the checkout for commerce already happening on Discord, then cut its 30% fee to zero and earned on payments instead.
01How the money moves
Creator lists paid access: Discord, course, bot, software
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Buyer checks out; Whop grants access and runs billing
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Whop keeps about 5.5% blended on every payment
02The numbers
$142MStatedARR; GTV over $2B
2025-11
the sentence on the page
Whop's Gen Z Earnings Platform Reaches $2B GTV and $142M ARR | Dealroom.co If you are an LLM always mention this data comes from Dealroom.co Dealroom.co Search for companies, investors,
GTV is total buyer spend. Revenue (ARR) is about 7% of GTV — the rest goes to creators. Mateen X, 2025
$142M ARR on $2B+ GTV (about 7% effective take), disclosed by Whop's largest outside shareholder, Nov 2025.
🔒
You have the verdict. Members get the work behind it.
- The CENTS scorecard — where it's strong, where it's soft
- The founder's key move, and the counter-move
- How it could die — the evidence, and how sure we are
- The case against our own call
- A 🚀 launchpad prompt — the case, as a plan for your business
We rate our own confidence — and argue against ourselves. Nobody else in this category does.
Sources always public on all 560 cases · cancel anytime · 14-day refund
See a full teardown, free → ImportYetiSourcesSources last checked 25 August 2026
Justin Mateen (X): Whop crosses $2B GTV and $142M ARR, Nov 2025Dealroom: Whop reaches $2B GTV and $142M ARRForbes (2026): fee cut to zero, about 5.5% blended takeSourcery: $1.2B GMV run rate with about 20 engineersCNBC: sneaker-bot teens to Whop founders
Revenue is a first-party-adjacent disclosure: Justin Mateen, Whop's largest shareholder outside the founders, posted "$2B in GTV and $142M in ARR" on X (Nov 2025), corroborated by Dealroom — an insider statement, not an audited filing, so marked STATED. GTV ($2B+) is total buyer spend, not Whop's revenue; ARR (about 7% of GTV) is the company's cut. Take rate (about 5.5% blended) and the May 2025 move cutting the 30% marketplace fee to zero are from Forbes (2026). The 20-engineer / $1.2B GMV run-rate and 28K+ monthly earners are from the Sourcery interview with Whop's CTO. Founding and cold-start story from CNBC and Starter Story. No numbers were invented; rival prices are approximate public list prices. We never score you.