BlueNotary
👤 Andy Ayer (No notary insider: a serial growth builder (past startup automated sales outreach) who won on SEO and self-serve.)🌐 siteLinkedIn
New state laws made online notarization legal — BlueNotary bootstrapped in and let 20,000 notaries serve the demand.
Will it work? · our read
Law-built market. State laws legalized online notarization; BlueNotary bootstrapped in while the VC leader cut staff. The catch: RON is a commodity, and revenue is only an estimate.
01How the money moves
A state legalizes remote online notarization
→
Notaries and signers meet on the platform
→
Fee per notarization + notary Pro plans
02The numbers
45+
US states with RON law
MBA
20,000+
notaries on platform
BlueNotary
about $7M
ARR (2024, est.)
Latka est.
Revenue is a third-party estimate; no founder interview on record. Notary count is BlueNotary's own claim. Latka
about $6.9M ARR in 2024 (up from $5M in 2023) — third-party Latka estimate, no founder interview. Bootstrapped, zero VC raised.
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bluenotary.us — product site (20,000+ notaries claim, SOC2 Type 2, MISMO certified)getlatka.com — revenue estimate: about $6.9M ARR 2024 (no interview, flagged est.)mba.org — RON adoption map: 45+ states with permanent lawstechcrunch.com — Notarize (Proof) cuts 25% of staff, 2022bluenotary.us/pricing — fee per notarization + notary plans
Revenue (about $6.9M ARR, 2024) is a third-party Latka estimate with no founder interview — sourced EST, verified false. The 20,000-notary count is BlueNotary's own marketing claim. "Notaries as customers, not payroll" is our read from the pricing model plus Proof's documented layoffs, not a founder statement. Founding year (2022), Illinois HQ, bootstrapped status, and the 45-state RON count are confirmed from multiple sources. We never score you.