Codeable
👤 Tomaz Zaman & Per Esbensen (Zaman freelanced on Elance and hated the underbidding; Esbensen was his rare fair-paying client. They built the fix both wanted.)🌐 site𝕏LinkedIn
No-bidding WordPress marketplace, vetted pros
Will it work? · our read
Trust compounds. A decade of vetting built a WordPress brand clients trust enough to pay 17.5% extra. But peer-vetting scales slowly, and the moat holds only while WordPress stays relevant.
01How the money moves
Client posts a WordPress task; several vetted experts price it
→
Codeable averages the estimates into one fair price; client funds escrow
→
Work ships; Codeable keeps a 17.5% service fee from the client
02The numbers
300K+Statedprojects shipped
2012
the sentence on the page
, all fully distributed. read our story 2012 founded 750+ WordPress experts 700+ partners 25K+ customers 300K+ projects How it started Before Codeable In 2010 Per Esbensen was running a development…
GMV is not revenue — $250K+/mo is project volume; Codeable's cut is about 27.5% of it. Cloudways interview
EST from GMV x take rate; revenue not disclosed.
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- The CENTS scorecard — where it's strong, where it's soft
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- How it could die — the evidence, and how sure we are
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See a full teardown, free → ImportYetiSourcesSources last checked 25 August 2026
Codeable — The Codeable Story (founders, growth metrics)Cloudways — interview with Tomaz Zaman (GMV, vetting, model)Codeable Help Center — 17.5% client service feeKinsta — interview with co-founder Per EsbensenCodeable blog — 96% of clients say they would re-hire
Revenue is EST, not disclosed. The only first-party figure is founder-stated GMV of $250K+/month project volume, from a Cloudways interview (undated within the piece). I derived about $825K/yr from GMV times a roughly 27.5% combined take (17.5% client + 10% dev, per Codeable's help center; the 10% dev side is secondary, not on Codeable's own page). Third-party estimates diverge wildly and are excluded from the headline number: Growjo lists about $31.9M/yr (implausible for this niche, likely a data error) and RocketReach lists about $2M/yr — neither confirmed. Founding story, take rate, vetting model, and growth metrics (300K+ projects, 750+ experts, 25K+ customers) are first-party. Codeable took angel + VC seed — not bootstrapped. Tomaz Zaman has since stepped back; card describes the founding. We never score you.