Collectr
👤 Adam Hijleh (CEO) & 3 co-founders (Three sold their mortgage-tech startup Doorr to Finastra in 2020, then aimed that fintech product muscle at their own card hobby.)🌐 siteLinkedIn
Fintech founders turned a card-collecting hobby into a live-priced portfolio app; a $7.99 Pro tier 10x'd ARR.
Will it work? · our read
Community beat ads. The app is copyable; the 4M-collection dataset and forum trust are not. But Collectr's value literally rises and falls with the card market it rode up.
01How the money moves
Collectors log piles at live market prices
→
Free app earns eBay/TCGplayer affiliate cuts
→
$7.99/mo Pro unlocks tracking -> 8-fig ARR
02The numbers
4M+
users, $0 ad spend
BetaKit
8-fig
ARR, self-stated
founder
6 mo
5-fig to 8-fig ARR
BetaKit
Founder-stated to BetaKit (2025); ARR given as a range, not an exact figure. BetaKit interview
8-figure ARR, founder-stated to BetaKit (2025); grew from 5-figure in about 6 months after launching a $7.99/mo Pro tier.
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(demo: preview the full teardown)Sourcesupdated · daily
BetaKit: How Collectr bootstrapped a trading-card hobby into an eight-figure business (founder interview)getcollectr.com -- official product siteCollectr Pro pricing ($7.99/mo, $4.99/mo annual)Fintech.ca: Toronto's Collectr is the world's fastest-growing collectibles appGoogle Play -- Collectr TCG Collector App listing
Revenue is founder-stated to BetaKit (2025) as "eight-figure ARR" -- first-party and public, but a range, not an exact figure; independently confirmed reflects the source, not a precise number. The 5-figure-to-8-figure jump and Pro-tier economics are the founder's own account. Rival prices are approximate (Card Ladder marked est). Collectr is app-first with a web portfolio companion (app.getcollectr.com) -- in scope as a software/data product, not a physical good. They took a $500K friends-and-family round (declined VC, proceeds reportedly untouched), so "bootstrapped" is near-true, not literal. The distribution story (posted on hobby forums, 5,000 users in 24 hrs, $0 ad spend) and the portfolio reframe are documented; the card-market-crash "dies" thesis is our read [infer]. We never score you.