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Hudu
SaaS · MSP IT documentation · Fort Collins, USA · YC W21 · founded 2019
👤 Jacob Hart & John Hart (An MSP insider who built the vendor he wished existed—and stayed native to r/msp while Kaseya alienated that same crowd.)🌐 site𝕏LinkedIn

Kaseya bought IT Glue, hiked prices, let support rot. Hudu built the friendly escape hatch and caught the exodus.

Will it work? · our read
Rode the exodus. MSPs don't love docs tools—they love not being gouged. Hudu won by being the anti-Kaseya: fair pricing, no minimums, self-host, and a founder native to their forum.
01How the money moves
MSP signs up: $27/user per month, no minimums, no contract
All client docs, passwords, SOPs, and assets live searchable in Hudu
Every added technician = another recurring seat; loaded docs lock it in
02The numbers
5,700+
IT teams on Hudu
hudu.com
$3.5M
Est. ARR (2024)
Latka est.
$27
per user / month
hudu.com
Revenue is a third-party estimate; the other two tiles are first-party from hudu.com. Latka (est.)
No first-party number; Latka estimates about $3.5M ARR (2024, 23 staff). YC-backed, $5M Series A (2023).
03Weight class — CENTStap an axis
ControlEntryNeedTimeScale
Control Mid
Differentiated by UX and community love, but IT documentation itself is a commoditized, well-served category.
04The key move
Be the anti-Kaseya
Kaseya, IT Glue's owner, is the MSP world's most-resented vendor: price hikes, hard sells, dead support. Hudu did the opposite on every axis—no minimums, no contracts, self-host allowed, a founder in r/msp.
our read
The counter-intuitive move
Hudu also took YC money and a $5M Series A—it's a funded challenger, not a scrappy bootstrap. The friendly underdog now carries growth pressure.
fact
05Where the moat is
Why the switchers stay:
Docs + passwords loaded = brutal switching costMSP-native brand vs. hated KaseyaSelf-host option Kaseya won't offer5,700+ teams, deep r/msp word-of-mouth
06How it diesmedium confidence
If Kaseya ever fixes IT Glue's pricing and support, Hudu's wedge—'we're the nice one'—evaporates. With a free OSS clone (ITFlow) and AI making docs tools trivial to build, price becomes the only floor. our read
Show evidence · counter
Evidence: r/msp threads still name Kaseya pricing/support as the reason to leave; Hudu is called the migration path most MSPs take.
Counter: Pricing cultures rarely reverse—Kaseya's reputation is years deep—and Hudu's loaded-docs switching cost keeps captured MSPs from leaving.
07Against rivals
IT Glue (Kaseya)$$$ + minimums
Hudu$27/user, no min
Passportalquote-based
ITFlow (OSS)free, self-host
IT Glue still leads on install base; Hudu leads the migration flow off it. our read
08Who uses it
MSPsInternal IT teamsSysadminsIT consultantsEnterprise IT depts
Would it work for you?
Which market's leader was just bought by a company its own users openly resent?
That resentment is a distribution gift—if you can be structurally the opposite. We don't score you — you answer.
🚀Use it as a launchpada prompt for your own AI
Copy → paste into your AI → then develop it freely in the conversation.
You are a sharp, honest startup strategist. Use the proven case below as a launchpad for MY idea — help me find my own angle, not copy it. <my_profile> Domain I know: [your domain] My unfair advantage (access/audience): [your edge] Interests: [your interests] Resources & goal: [your resources] · [your goal] </my_profile> <case name="Hudu" model="saas"> What it does: IT documentation SaaS for MSPs and IT teams—passwords, SOPs, assets, all searchable in one place. Why it won (moat): Switching cost of loaded docs plus an MSP-native brand positioned as the anti-Kaseya. Weakest axis (CENTS): Low entry barrier: docs tools are copyable and a free OSS clone already exists. How it could die: Kaseya fixes IT Glue's pricing and support, or commoditization drags price to zero. </case> <task> Be a skeptical operator, not a cheerleader. No generic startup platitudes. If my angle is weak, say so plainly. First, a reality check: markets like this mostly fail. State the honest base rate (how crowded/hard is this?) and the ONE specific thing that would have to be true for ME to be the exception — grounded in my profile above. Then a compact table: - Fit — does this pattern suit my edge, or fight my gap? - Angle — my sharpest differentiation vs Hudu (concrete, not "better UX") - Distribution — exactly where my first 100 users come from (this is the hardest part — be specific, not "content marketing") - Risk — its "how it dies" (above) in MY situation Finish with one line: "The single thing to do next." Use only the facts above; if data is thin, say so — never invent numbers. Then stay with me and go deeper on whatever I ask — tech stack, rough cost & time, the smallest MVP to test, pricing, or timing. </task>
✓ Copied — paste into your AI
👤Placeholders like [your domain] auto-fill from your profile — example values for now.Set up profile →
Sourcesupdated · daily
Revenue is NOT first-party: Latka estimates about $3.5M ARR (2024, 23 staff); Hudu publishes no official figure, so tagged Estimate and not independently confirmed. Hudu is YC-backed (W21) with a $5M Series A—an underdog by positioning, not a bootstrap. Founders Jacob and John Hart confirmed via YC. Do not confuse with the unrelated gig-work 'Hudu' (Derreck Stratton). The IT Glue/Kaseya acquisition (Dec 2018) and the r/msp pricing/support backlash are documented in channel media; that Hudu's growth was specifically powered by that exodus is our read, though Hudu is independently named the top IT Glue migration path. '5,700+ IT teams' and '$27/user' are from Hudu's own site. We never score you.