Idealista
👤 Jesús Encinar (Harvard MBA; consulted Amazon and Yahoo in Silicon Valley, then brought US-style property portals home to Spain, 2000.)🌐 sitejesusencinar.com𝕏
A property portal where agencies pay monthly for listings and leads; buyers and private sellers use it free.
Will it work? · our read
Product won. In a two-portal market it won on listing quality and trust, not luck. But it now depends on pricing power over the agents who supply it — the one side that can revolt.
01How the money moves
Buyers browse and private sellers list, free
→
40,000+ agencies pay monthly to list and win leads
→
Agency subscriptions = about 75% of revenue
02The numbers
€300M+ ($325M)Stated2024 revenue, +16% YoY
2024source:
EUR 300 million+
the sentence on the page
September 10, 2025 The Madrid-headquartered real estate portal operator Idealista saw revenues of over €300 million in 2024, according to filings seen by local publication Expansión . The figure…
Group revenue tops €300M ($325M) across Spain, Italy and Portugal; 2024 EBITDA about €84M ($91M). AIM Group (2024)
Group rev €300M+ ($325M) in 2024, +16% YoY. Spain arm €159M. From filed accounts.
🔒
You have the verdict. Members get the work behind it.
- The CENTS scorecard — where it's strong, where it's soft
- The founder's key move, and the counter-move
- How it could die — the evidence, and how sure we are
- The case against our own call
- A 🚀 launchpad prompt — the case, as a plan for your business
We rate our own confidence — and argue against ourselves. Nobody else in this category does.
Sources always public on all 560 cases · cancel anytime · 14-day refund
See a full teardown, free → ImportYetiSourcesSources last checked 25 August 2026
Online Marketplaces — Idealista 2024: €300M+ revenue, +16%AIM Group — 2024 revenue growth, EBITDA €84MEQT — Cinven buys Idealista, €2.9B (2024)idealista — founder Jesús Encinar profileCapital-Riesgo — why Idealista is worth 20x Fotocasa
Revenue is from filed statutory accounts reported by trade press (AIM Group, Online Marketplaces), not a first-party dashboard: €300M+ group and €159M Spain unit for 2024. The €2.9B is enterprise value in the 2024 Cinven buyout, not revenue. The 'about 20x more than Fotocasa' gap is a cited analyst framing, not an audited figure. Curation-as-wedge is documented; the weight of timing vs product is [our read]. We never score you.