Ignition
👤 Guy Pearson (Chartered accountant who ran his own firm. Built Ignition for his own billing pain; cofounded with Dane Thomas.)🌐 siteXLinkedIn
A chartered accountant tired of chasing clients for payment built the tool 8,500 firms now bill $3.1B a year through.
Will it work? · our read
Owns getting paid. A dull proposal tool became indispensable by owning the payment itself. The risk: Xero, QuickBooks and Stripe supply the rails and could run billing themselves.
01How the money moves
Firm sends a client a proposal + engagement letter in Ignition
→
Client accepts online; card or bank details captured up front
→
Ignition auto-bills and collects SaaS fee + a cut of each payment
02The numbers
$3.1B
client revenue billed via platform, 2025
Ignition
8,500+
firms pay for it (2025)
Ignition
91%
of invoices auto-collected
Ignition
The $3.1B is client billings run through Ignition (GMV), not Ignition own revenue; its ARR (about $47M) is a Latka estimate, not officially disclosed. Ignition 2025 report
About $47M ARR is a Latka estimate; Ignition does not publish its own revenue. Disclosed: 8,500 firms, $3.1B billed via the platform in 2025.
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Ignition (2025 report): 8,500+ customers, $3.1B through the platform, 3.7M paymentsIgnition 10-year story: Guy Pearson built it for his own firm; payments added 2014Ignition: $50M Series C led by JMI Equity, 2021 no valuation disclosed in this releaseLatka (2024, estimate not first-party): about $47M ARR; also reports a $330M valuation on the 2021 raiseGuy Pearson (founder) on X
Ignition is VC-backed and private, so its own revenue/ARR is NOT officially disclosed. First-party disclosed (Ignition press, 2025): 8,500+ customer firms, $3.1B in client revenue run through the platform, 3.7M payment transactions (91% auto-collected), $13B cumulative, and a $50M Series C led by JMI Equity in 2021. Founding story is first-party from Ignition 10-year blog. The payment-attach pivot is documented; the platform-disintermediation risk is our analysis. We never score you.