P
PA Crunch
👤 Kenny Schumacher (Serial operator, tagline 'Actively seeking passivity' — 10 businesses in 9 years. His edge is delegation, not features.)🌐 siteschumacher.jpLinkedIn
An Instagram growth service that hit $18K MRR, ran itself in about 3 hours a month, and sold for $300K in 4 months.
Will it work? · our read
Built to sell. A no-moat hustle became a $300K exit because it was profitable, delegated, and boring to run. On a platform it couldn't control, selling was the smartest move it had.
01How the money moves
Creator or brand wants more Instagram followers
→
Subscribes to PA Crunch's managed growth service, about $30/mo
→
600 subscribers = $18K MRR, $9K monthly profit
02The numbers
$18K MRRStatedat 2018 exit · 50% margin
2018
the sentence on the page
Buyer : Not disclosed Year sold : 2018 Founder : Kenny Schumacher Year founded : 2016 Monthly revenue : $18,000 Paid subscribers : 600 Join our
About 1.4x revenue / 2.8x annual profit. Closed in 4 months via FE International. They Got Acquired
600 subs at about $30/mo = $18K MRR and $9K profit; sold for $300K (about 1.4x revenue).
🔒
You have the verdict. Members get the work behind it.
- The CENTS scorecard — where it's strong, where it's soft
- The founder's key move, and the counter-move
- How it could die — the evidence, and how sure we are
- The case against our own call
- A 🚀 launchpad prompt — the case, as a plan for your business
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See a full teardown, free → ImportYetiSourcesSources last checked 25 August 2026
They Got Acquiredschumacher.jpMixergyPetaPixelThey Got Acquired — PA Crunch: $18K MRR, 600 paid subscribers, sold for $300K in 2018. The product is gone and pacrunch.com is now parked for sale.
Revenue and sale price are first-party: founder-disclosed in the They Got Acquired interview and on his own site (schumacher.jp) — $18K MRR, $9K/mo profit, 600 subs, $300K sale in 2018 via FE International — so marked STATED/verified. Buyer is undisclosed (NDA). The 'dies' platform-crackdown is documented for the category (Instagress, Mass Planner, InstaPlus banned in 2017), but pacrunch.com still resolves under new ownership, so PA Crunch's own timing/fate is framed as [our read], not a claim it died. Rival subscriber weights are relative; their 2017 bans are documented. We never score you.