PIXTA
👤 Daisuke Komata (Serial e-commerce founder who spotted hobbyist BBS photos and bet on a stock-photo market Japan said didn't exist.)🌐 siteLinkedIn
Everyone bought from Getty. Komata bet Japan would pay for locally-shot faces Getty didn't have -- and owned the niche.
Will it work? · our read
Local beat global. For 15 years, owning Japanese faces and yen-priced search beat the global giants at home. Then generative AI began shrinking the whole category, and revenue with it.
01How the money moves
Amateur and pro photographers upload local imagery
→
Buyers license by credit pack or subscription
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PIXTA keeps 58-78%, pays creators the rest
02The numbers
$18M
FY2025 net sales
TSE 3416
100M+
Licensable assets
PIXTA site
443K+
Contributors
PIXTA site
Down from Yen 2.88B (about $19M) a year earlier. stockanalysis
About $18M net sales, FY2025 (down 7.6%)
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(demo: preview the full teardown)Sourcesupdated · daily
PIXTA (TSE 3416) revenue, FY2021-2025The Bridge: how PIXTA became Japan's largest microstockPIXTA contributor guide (royalty rates, credits)StockPhotoSecrets: PIXTA, the #1 Asian creative platformYahoo Finance: PIXTA Inc (3416.T) profile and market cap
Revenue is a hard figure: PIXTA is TSE-listed (3416), FY2025 net sales Yen 2.66B (about $18M), from public financials via stockanalysis (an aggregator of the filings), down 7.6% year on year; market cap about $9M is from Yahoo Finance. Scale figures (100M+ assets, 443K creators) are PIXTA's own site claims. The founder insight (Japan had no concept of buying amateur photos) is founder-stated in interviews. The royalty split (22-42% non-exclusive, up to 53% exclusive) is from PIXTA's contributor guide; the 58-78% take is the arithmetic complement. The dies thesis (AI shrinking stock demand) is our read, supported by falling revenue and a sub-1x-sales market cap. We never score you.