Quickli
👤 Eric Dill & Angus Keatinge (Eric brokered mortgages in Sydney and felt the pain daily; his mate Angus could build it — insider plus engineer.)🌐 siteLinkedIn
A broker who lived it and an engineer turned broking's worst daily chore into 50%+ share — no VC, no sales team.
Will it work? · our read
Insider wedge won. Acute daily pain plus a tight broker network made 'build it and they come' actually work. The catch is downstream: borrowed lender data and one small market cap the ceiling.
01How the money moves
Broker enters a client's finances once
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Quickli checks all 50 lenders instantly
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Broker pays A$39/mo + GST per seat on Core, A$79 on Pro
02The numbers
A$5MStatedARR · about US$3.3M
2024-10
the sentence on the page
years later, more than 10,000 mortgage brokers use Quickli—that's over 50% market share. Quickli has AUD $5 million in ARR with 40 employees. This is an amazing story of two product-focused…
About 50 lender calculators unified; 10,000+ brokers on board at interview, 14,000+ per the site. Practical Founders #115
A$5M ARR (about US$3.3M), founder-stated on air, zero outside funding.
🔒
You have the verdict. Members get the work behind it.
- The CENTS scorecard — where it's strong, where it's soft
- The founder's key move, and the counter-move
- How it could die — the evidence, and how sure we are
- The case against our own call
- A 🚀 launchpad prompt — the case, as a plan for your business
We rate our own confidence — and argue against ourselves. Nobody else in this category does.
Sources always public on all 560 cases · cancel anytime · 14-day refund
See a full teardown, free → ImportYetiSourcesSources last checked 25 August 2026
Practical Founders podcast #115 — Eric Dill & Angus Keatinge (Mar 2025), A$5M ARR disclosedPractical Founders — "The Time When 'Build It and They Will Come' Actually Worked"Quickli pricing — A$59/user/mo, 21-day free trialMortgage Professional Australia — Quickli launches AI-powered Pro tier
Revenue A$5M ARR (about US$3.3M) is founder-stated on the Practical Founders podcast (#115, Mar 2025), not a filing — first-party but self-reported, so STATED not FILED. The 50%+ market share, 10,000+ brokers and 40 staff are also founder-stated; the site now cites 14,000+ brokers and about 50 lenders. Bootstrapped/no-outside-funding confirmed by the founder. The 'maintenance is the moat' framing and the 'dies' scenario are [our read], not founder claims. No drama invented — this won on an insider wedge, an acute daily pain, and a tight referral network. We never score you.