Storemapper
👤 Tyler Tringas (Picked a deliberately boring niche and published live metrics — ran it lean, solo at first, a small team by the 2017 sale.)🌐 sitetylertringas.com𝕏LinkedIn
He built an unsexy store-locator he could run part-time, then a portfolio buyer lined up to take it off his hands.
Will it work? · our read
Calm sells. A deliberately boring, low-churn SaaS needing minimal oversight is what portfolio buyers want. Tyler didn't chase a flip — he built a calm company, and three buyers came to him.
01How the money moves
Merchant pastes the locator into their store site
→
Shoppers find stores; the embed sticks, churn stays low
→
Merchant pays $25-200/mo, month after month
02The numbers
$40K MRRStatedat 2017 sale (founder)
2017
the sentence on the page
Club. All rights reserved. Built with care for founders. How a Niche SaaS Built on a 30-Hour Flight Hit $40K MRR | SaaS Club Home / The SaaS Podcast / Episode 207 Tyler Tringas , Earnest Capital How…
Sale price undisclosed — Tyler called it 'level up money,' not retirement. SaaS Club interview
About $40K MRR (about $480K ARR) after five years, run lean. Sale price undisclosed — 'level up money,' not retirement.
🔒
You have the verdict. Members get the work behind it.
- The CENTS scorecard — where it's strong, where it's soft
- The founder's key move, and the counter-move
- How it could die — the evidence, and how sure we are
- The case against our own call
- A 🚀 launchpad prompt — the case, as a plan for your business
We rate our own confidence — and argue against ourselves. Nobody else in this category does.
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See a full teardown, free → ImportYetiSourcesSources last checked 25 August 2026
They Got Acquired: Storemapper acquired by SureSwift Capital (2017)SaaS Club: Tyler Tringas on Storemapper (about $40K MRR at sale)Tyler Tringas: Storemapper bootstrapped, with live metricsSureSwift Capital portfolio: StoremapperShopify App Store: Storemapper Store Locator
Revenue is founder-stated: Tyler Tringas said 'about $40K MRR at sale' on the SaaS Club podcast (first-party, public) — we headline that. A secondary source (They Got Acquired) cites $216K ARR as of end of 2016, about a year before the July 2017 sale — that's roughly consistent with a year of growth toward the $40K MRR (about $480K ARR-equivalent) figure at sale, not a true conflict, though the timing gap means neither number should be read as the same moment. Team size is contested: our 'lean/solo' framing describes the early years, but Built to Sell (episode 160) reports a team of five around the 2017 sale, so 'a few hours a week' describes the early build, not necessarily the business at the moment it sold. Hours-worked figures also vary across interviews (10-15/mo early vs. half-time later), so we say 'lean/low-maintenance' rather than pin one number. No drama invented: he won on niche discipline, cheap distribution, and low churn — the '3 offers at MicroConf' and calm-company design are documented; the 'why buyers came' link is our read. We never score you.