Swimply
👤 Bunim Laskin (College dropout, one of 12 kids; cold-approached pool owners he found on Google Earth to seed supply by hand.)🌐 siteLinkedIn
A 20-year-old paid a neighbor for her unused pool, found more on Google Earth, and built a market to rent them.
Will it work? · our read
Owns the category. Summer-only, hyper-local, 72% repeat — the classic disintermediation trap. The 30% take holds only while Swimply is the sole way to find and insure a pool.
01How the money moves
Owner lists an idle backyard pool
→
Guest books by the hour; Swimply insures + collects payment
→
Swimply keeps about 30% (20% host + 10% guest)
02The numbers
4M+
experiences booked (lifetime)
company
30%
take rate (host+guest)
Wikipedia
275k
2026 bookings, +50% YoY
NPR 2026
GMV is not revenue: $70M+ lifetime booking value is not net take. NPR, Jul 2026
about $8-10M/yr (outside est.)
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(demo: preview the full teardown)Sourcesupdated · daily
TechCrunch: Swimply raises $40M (Dec 2021)Wikipedia: Swimply (fees, funding, Shark Tank)NPR: pool-rental sharing economy (Jul 2026)Forbes: Bunim Laskin profile
Revenue is an outside estimate (about $8-10M/yr); Swimply does not disclose net revenue, so tagged Estimate, not independently confirmed. The founder's "seven digits a month" (TechCrunch, 2021) reads as booking volume/GMV, not net take — lifetime GMV is $70M+ and is NOT revenue. Fee structure cited as 20% host + 10% guest (Wikipedia); TechCrunch (2021) reported 15% host, so the take may have shifted over time. Reservation, host, and lifetime-experience counts are company-stated (150+ cities, 15k+ hosts, 4M+ experiences, 275k 2026 bookings per NPR). Shark Tank rejection and Google Earth sourcing are documented. No figures invented; [our read] tags mark interpretation. We never score you.