Text-Em-All
👤 Brad Herrmann (Co-founded 2005 with Hai Nguyen (of 4 founders); refused spam clients, so orgs trust it for must-send alerts.)🌐 siteLinkedIn
A 20-year bootstrapped texting SaaS whose founders skipped the exit and sold 100% of the company to its own employees.
Will it work? · our read
Culture over exit. A commodity SMS pipe with no technical lock-in — but 20 years of trust, an unglamorous niche, and employee owners who won't sell make it very hard to displace.
01How the money moves
Org must reach its whole list fast — closures, shift fills, appointment reminders
→
Self-serve signup; picks pay-per-credit or a monthly plan
→
Pays 5-9¢ a message or $19-$599/mo, month after month
02The numbers
16,000+
orgs served
text-em-all
20 yrs
bootstrapped, no VC
common-trust
100%
employee-owned (2023)
common-trust
Revenue is private; a third-party model (Growjo) estimates about $20M/yr — unverified. Growjo (est.)
🔒
The facts are free. The judgment is for members.
You've seen how the money moves, the numbers, and every source — free, on all 365 cases, always. Members get the part you can't look up: why it won · where the moat really is · how it dies · how it beats its rivals — plus the 🚀 launchpad prompt that turns any case into a plan for your business.
Sources stay public, always · cancel anytime · 14-day refund
(demo: preview the full teardown)Sourcesupdated · daily
Text-Em-All — About (founding, no VC, orgs served)Text-Em-All — Pricing (credits + monthly plans)Common Trust — first US SaaS Employee Ownership Trust case studyBig News Network — Forbes Small Giants Hall of Fame inductionGrowjo — third-party revenue estimate (unverified)
Founding (2005 by four co-founders, per Text-Em-All's About page), bootstrapped/no-VC status, 16,000+ orgs served, pricing, and the Oct 2023 Employee Ownership Trust (first US SaaS EOT, structured with Common Trust) are first-party or from the deal advisor. Revenue is NOT disclosed; the about-$20M/yr figure is a third-party model (Growjo) and unverified — treat it as a rough estimate. No documented PE offer was turned down; "skipped the exit" is [our read] that a profitable 20-year SaaS had exit options. Forbes Small Giants Hall of Fame induction is press-reported (Big News Network); no Inc. 500/5000 award could be verified, so that claim was dropped. Competitor entry prices are approximate public list prices. We never score you.