TitleCapture
👤 Alex Samant & Kethe Cicconi (Design-agency partners who landed Florida's largest title co as customer 1, then rode one underwriter's network to 150.)🌐 siteLinkedIn
A boring title-quote widget, bootstrapped to $5.6M ARR by letting one underwriter do the selling.
Will it work? · our read
Distribution won. No clever tech — a self-taught v1 and one underwriter relationship that opened a whole affiliate network. The moat is the channel and 0.7% churn, not the code.
01How the money moves
Underwriter intros TitleCapture to its affiliated title agencies
→
Agency subscribes for a branded quote app ($199-399/mo)
→
Recurring MRR, 0.7% monthly churn -> $5.6M ARR
02The numbers
$5.6M
ARR (2024)
Latka
1,500+
title cos, about 10% US
founder
0.7%
monthly churn
StarterStory
Customer count varies by source (Latka lists 1K).
$5.6M ARR (2024), bootstrapped, from about 1,500 title cos at $199-399/mo.
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Starter Story — founder interview ($4M ARR, $300K MRR, 0.7% churn)Latka — $5.6M ARR 2024, 1K customers, bootstrappedTitleCapture pricing — $199-399/mo tiersTitleCapture — who we are (1,500+ title cos)
Revenue is founder-self-reported, not audited: the Starter Story founder interview states $4M ARR / $300K+ MRR and 0.7% monthly churn; Latka lists $5.6M ARR for 2024 (also founder-reported), which I used as the headline. Customer count varies by source (Starter Story and the company site say '1,500+ title cos'; Latka says '1K'). Bootstrapped/unfunded is consistent across Starter Story, Latka and Tracxn. The cyclical 'dies' thesis is [our read]; its supporting datapoint — team shrinking 35 (2023) -> 19 (2026) — is founder-reported via Latka and coincides with the 2022-24 mortgage-rate shock. Competitor names (Qualia, SoftPro, CloseSimple) illustrate the closing-software landscape, not head-to-head win/loss data. No numbers invented. We never score you.