Vinted
👤 Milda MitkuteJustas Janauskas (Started 2008 to clear Milda's closet. Built a huge free swap community — the raw asset CEO Plantenga (2016) turned into revenue.)🌐 siteLinkedInLinkedIn
Peer-to-peer used-clothes marketplace. Sellers list free; buyers pay a protection fee. 100M+ members, 20+ countries.
Will it work? · our read
Tax the buyer. Which side you tax decides a marketplace. Vinted freed the side it needed most — sellers — and charged the side with less choice — buyers. Simple to say, brutal to time.
01How the money moves
Seller lists an item — free, unlimited, no seller fee
→
Buyer browses a deep, liquid catalog and checks out
→
Buyer pays a Buyer Protection fee on top — Vinted's main revenue
02The numbers
€1.1B ($1.2B)Stated2025 revenue, +38% YoY
2025source:
1.1bn
the sentence on the page
Vinted grew GMV by 47% YoY to €10.8bn, generating €1.1bn in annual revenue and €62m in net profit, as it brings second-hand goods to more people in 2025 Vinted grew GMV by 47% YoY to €1
Group revenue €1.1B ($1.2B), +38% YoY (2025). Profitable since 2023. Vinted FY2025 results
Net profit €62M ($67M) in 2025; profitable every year since 2023.
🔒
You have the verdict. Members get the work behind it.
- The CENTS scorecard — where it's strong, where it's soft
- The founder's key move, and the counter-move
- How it could die — the evidence, and how sure we are
- The case against our own call
- A 🚀 launchpad prompt — the case, as a plan for your business
We rate our own confidence — and argue against ourselves. Nobody else in this category does.
Sources always public on all 560 cases · cancel anytime · 14-day refund
See a full teardown, free → ImportYetiSourcesSources last checked 25 August 2026
Vinted Newsroom — official FY2025 results (GMV, revenue, net profit)Sifted — Vinted reaches profitability, +61% revenueWikipedia — Vinted history, founders and the 2016 pivotFashionNetwork — Vinted quadruples profit in 2024Revenue Memo — how the Buyer Protection fee makes money
Revenue (€1.1B / $1.2B), GMV (€10.8B / $11.7B) and net profit (€62M / $67M) are first-party from Vinted's own 2025 newsroom results — first-party and verified. The 2016 near-bankruptcy and the buyer-protection / no-seller-fee pivot are well documented, with on-record CEO Plantenga quotes (Sifted). Rival GMV bars are EST and approximate — mixed years and pre-acquisition figures for Poshmark and Depop — shown only for relative scale, not precision. The counter-read (that a secondhand tailwind and EU-expansion timing, not the fee flip alone, drove the win) is our inference, tagged [our read]. We never score you.