Vinted
👤 Milda MitkuteJustas Janauskas (Started 2008 to clear Milda's closet. Built a huge free swap community — the raw asset CEO Plantenga (2016) turned into revenue.)🌐 siteLinkedInLinkedIn
Peer-to-peer used-clothes marketplace. Sellers list free; buyers pay a protection fee. 100M+ members, 20+ countries.
Will it work? · our read
Tax the buyer. Which side you tax decides a marketplace. Vinted freed the side it needed most — sellers — and charged the side with less choice — buyers. Simple to say, brutal to time.
01How the money moves
Seller lists an item — free, unlimited, no seller fee
→
Buyer browses a deep, liquid catalog and checks out
→
Buyer pays a Buyer Protection fee on top — Vinted's main revenue
02The numbers
€10.8B ($11.7B)
GMV traded, 2025
vinted
100M+
registered members
vinted
€62M ($67M)
net profit, 2025
vinted
Group revenue €1.1B ($1.2B), +38% YoY (2025). Profitable since 2023. Vinted FY2025 results
Net profit €62M ($67M) in 2025; profitable every year since 2023.
🔒
The facts are free. The judgment is for members.
You've seen how the money moves, the numbers, and every source — free, on all 365 cases, always. Members get the part you can't look up: why it won · where the moat really is · how it dies · how it beats its rivals — plus the 🚀 launchpad prompt that turns any case into a plan for your business.
Sources stay public, always · cancel anytime · 14-day refund
(demo: preview the full teardown)Sourcesupdated · daily
Vinted Newsroom — official FY2025 results (GMV, revenue, net profit)Sifted — Vinted reaches profitability, +61% revenueWikipedia — Vinted history, founders and the 2016 pivotFashionNetwork — Vinted quadruples profit in 2024Revenue Memo — how the Buyer Protection fee makes money
Revenue (€1.1B / $1.2B), GMV (€10.8B / $11.7B) and net profit (€62M / $67M) are first-party from Vinted's own 2025 newsroom results — first-party and verified. The 2016 near-bankruptcy and the buyer-protection / no-seller-fee pivot are well documented, with on-record CEO Plantenga quotes (Sifted). Rival GMV bars are EST and approximate — mixed years and pre-acquisition figures for Poshmark and Depop — shown only for relative scale, not precision. The counter-read (that a secondhand tailwind and EU-expansion timing, not the fee flip alone, drove the win) is our inference, tagged [our read]. We never score you.