Woodpecker.co
👤 Matt Tarczynski (Their fitness app flopped; the bot co-founder Ciesla built to email its 50k beta users didn't. They pivoted into that bot.)🌐 site
A dead fitness app left one useful scrap: the script that mass-emailed its beta list. That scrap now trades in Warsaw.
Will it work? · our read
The byproduct won. A failed app's internal tool became a public company — but cold email is a deliverability arms race, and cheap unlimited-inbox rivals now crowd the lane it opened.
01How the money moves
B2B teams and agencies need pipeline, so they run cold-email outreach at scale.
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Woodpecker sends from each user's own mailbox with warmup and inbox rotation to dodge spam filters.
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Users pay per contacted prospect, from $7.00 per 100 — about $5.5M in 2024 revenue, down 16.6% YoY.
02The numbers
about $5.5MStated2024 revenue, official
2024
the sentence on the page
technologiczna spółka działająca w modelu SaaS, w całym 2024 roku osiągnęła przychody w wysokości 22 136 tys. zł, co pozwoliło jej osiągnąć zysk netto na poziomie 144 tys. złotych. Oznacza to spadek…
Public on Warsaw's GPW exchange since April 2024. 2024 revenue fell 16.6% YoY to PLN 22.1M (about $5.5M) per the audited annual report; net profit dropped 93% to PLN 144K. Company cited a SaaS-market slowdown and USD weakness (nearly all revenue is USD-denominated). BiznesRadar 2024 results
2024 revenue fell 16.6% YoY to PLN 22.1M (about $5.5M) per the audited annual report, with net profit down 93% to PLN 144K; 2023 revenue was PLN 26.5M (about $6.5M); public on Warsaw's exchange since April 2024.
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See a full teardown, free → ImportYetiSourcesSources last checked 25 August 2026 · 1 figure here has no cited source
🌐 siteTar Heel Capital Pathfinder — founder interview: the pivot from a failed fitness app, about 1M PLN pre-seedWarsaw Stock Exchange (GPW) — WOODPECKER.CO listed on the Main Market, 19 April 2024.Woodpecker.co — about page: 15,000+ users, 101 countries, 9M emails a monthBiznesRadar — audited 2024 annual report: revenue PLN 22.1M, down 16.6% YoY; net profit fell 93% to PLN 144KLatka — third-party ARR estimate (about $11.6M for 2024, team about 91); contradicted by the audited annual report above
Correction: this card originally cited a Latka third-party ARR estimate (about $11.6M for 2024) tagged STATED. But Woodpecker is publicly listed on Warsaw's GPW, so the authoritative source is its own audited annual report, not a third-party estimate. That report shows 2024 revenue of PLN 22.136M, DOWN 16.6% YoY, with net profit collapsing 93% to PLN 144K — the company cites a SaaS-market slowdown and USD weakness (nearly all revenue is USD-denominated). Converted at the 2024 average rate (about 4.0 PLN/USD), that is roughly $5.5-5.6M — about half the earlier figure, and a decline, not the growth the card previously told. The 2023 figure (PLN 26.5M, about $6.5M) was correct and is consistent with this decline. Revenue is now tagged Stated and independently confirmed. On funding: Woodpecker is near-bootstrapped, not zero-funding — one small pre-seed (about 1M PLN, roughly $270K, from Tar Heel Capital Pathfinder around 2014-15), then grew on revenue to a 2024 Warsaw IPO (PLN 11M raised). Latka wrongly lists "zero-funding"; corrected here. The pivot-from-a-failed-fitness-app story is first-party (founder interview). I could not confirm Woodpecker on Inc 5000, Deloitte Fast 50, or FT1000 rankings. Rival weights and prices are approximate. We never score you.