Woodpecker.co
👤 Matt Tarczynski (Their fitness app flopped; the bot co-founder Ciesla built to email its 50k beta users didn't. They pivoted into that bot.)🌐 site
A dead fitness app left one useful scrap: the script that mass-emailed its beta list. That scrap now trades in Warsaw.
Will it work? · our read
The byproduct won. A failed app's internal tool became a public company — but cold email is a deliverability arms race, and cheap unlimited-inbox rivals now crowd the lane it opened.
01How the money moves
B2B teams and agencies need pipeline, so they run cold-email outreach at scale.
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Woodpecker sends from each user's own mailbox with warmup and inbox rotation to dodge spam filters.
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Users pay monthly per connected inbox — about $5.5M in 2024 revenue, down 16.6% YoY.
02The numbers
$5.5M
2024 revenue, -16.6%
official
$6.5M
2023 revenue
official
15,000+
customers, 101 ctys
co. site
Public on Warsaw's GPW exchange since April 2024. 2024 revenue fell 16.6% YoY to PLN 22.1M (about $5.5M) per the audited annual report; net profit dropped 93% to PLN 144K. Company cited a SaaS-market slowdown and USD weakness (nearly all revenue is USD-denominated). BiznesRadar 2024 results
2024 revenue fell 16.6% YoY to PLN 22.1M (about $5.5M) per the audited annual report, with net profit down 93% to PLN 144K; 2023 revenue was PLN 26.5M (about $6.5M); public on Warsaw's exchange since April 2024.
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🌐 siteTar Heel Capital Pathfinder — founder interview: the pivot from a failed fitness app, about 1M PLN pre-seedWarsaw Stock Exchange (GPW) — Woodpecker.co new Main Market listing, April 2024Woodpecker.co — about page: 15,000+ users, 101 countries, 9M emails a monthBiznesRadar — audited 2024 annual report: revenue PLN 22.1M, down 16.6% YoY; net profit fell 93% to PLN 144KLatka — third-party ARR estimate (about $11.6M for 2024, team about 91); contradicted by the audited annual report above
Correction: this card originally cited a Latka third-party ARR estimate (about $11.6M for 2024) tagged STATED. But Woodpecker is publicly listed on Warsaw's GPW, so the authoritative source is its own audited annual report, not a third-party estimate. That report shows 2024 revenue of PLN 22.136M, DOWN 16.6% YoY, with net profit collapsing 93% to PLN 144K — the company cites a SaaS-market slowdown and USD weakness (nearly all revenue is USD-denominated). Converted at the 2024 average rate (about 4.0 PLN/USD), that is roughly $5.5-5.6M — about half the earlier figure, and a decline, not the growth the card previously told. The 2023 figure (PLN 26.5M, about $6.5M) was correct and is consistent with this decline. Revenue is now tagged Stated and independently confirmed. On funding: Woodpecker is near-bootstrapped, not zero-funding — one small pre-seed (about 1M PLN, roughly $270K, from Tar Heel Capital Pathfinder around 2014-15), then grew on revenue to a 2024 Warsaw IPO (PLN 11M raised). Latka wrongly lists "zero-funding"; corrected here. The pivot-from-a-failed-fitness-app story is first-party (founder interview). I could not confirm Woodpecker on Inc 5000, Deloitte Fast 50, or FT1000 rankings. Rival weights and prices are approximate. We never score you.