750 Words
👤 Buster Benson (Veteran product manager (Twitter, Slack, Medium) and published author; a built-in audience lets him relaunch a dormant favorite.)🌐 sitebusterbenson.com𝕏LinkedIn
A private daily-writing habit tool with 5,800 subscribers paying $5-10/mo, run solo and ad-free at about $26K a month.
Will it work? · our read
Quietly durable. A 17-year habit with a small, loyal base. It won't 10x, but near-zero marketing spend and deep retention make it a rare low-stress subscription one person can run.
01How the money moves
Write 750 words a day, free to start
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Streaks, badges and monthly challenges build the habit
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Members pay $5-10/mo to keep writing
02The numbers
$26K/moStatedmonthly, founder-stated
2025-11
Flat near $20K/mo for five years; climbing since the founder went full-time in Oct 2025. Indie Hackers
About $26K/mo from 5,800 members at $5-10/mo; flat near $20K since 2019, now growing.
🔒
You have the verdict. Members get the work behind it.
- The CENTS scorecard — where it's strong, where it's soft
- The founder's key move, and the counter-move
- How it could die — the evidence, and how sure we are
- The case against our own call
- A 🚀 launchpad prompt — the case, as a plan for your business
We rate our own confidence — and argue against ourselves. Nobody else in this category does.
Sources always public on all 377 cases · cancel anytime · 14-day refund
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Indie Hackers: turning a 17-year side project into a $26K/mo business (27 Nov 2025) — $26K/mo, 5,800 paying members, $5-10/mo, 200K grandfathered750words.com — the product: private daily free-writing with streaks and monthly challengesInterview with 750 Words creator Buster Benson — origin and design of the daily-writing habitbusterbenson.com — founder background, projects and writing
Revenue ($26K/mo) and 5,800 paying members are first-party, stated by founder Buster Benson in his 27 Nov 2025 Indie Hackers post (STATED, not audited) — the revenue.sourceUrl prints both figures verbatim. Pricing ($5 and $10/mo), the 200,000+ grandfathered free accounts, the flat about $20K/mo run from 2019-2024, and going full-time in Oct 2025 are all from that same post. No regulatory filing exists; 750 Words is a private solo business. Classified 'community' because streaks, badges and monthly challenges — not the bare editor — drive its multi-year retention, though it is fundamentally a subscription journaling app. Figures are as of the post date; current numbers may differ. We never score you.