accessiBe
👤 Shir Ekerling, Gal Vizel, Dekel Skoop (Marketers, not accessibility experts — their edge was a fear-based SMB funnel and affiliate army that outsold every audit firm.)🌐 site𝕏LinkedIn
accessiBe turned ADA-lawsuit fear into a $490-a-year script tag — then the FTC fined it $1M for the promise.
Will it work? · our read
Fear sells fastest. Regulation manufactured the demand and accessiBe rode it to 100,000+ sites. But it sold a fix that wasn't one — and the same law that fed it brought a $1M FTC fine.
01How the money moves
SMB dreads an ADA lawsuit — about 2,500 web suits a year
→
Installs one line of JS, pays about $490/year
→
Recurring fees across 100,000+ websites
02The numbers
100,000+
websites served
accessiBe
$58M
raised (K1)
BusinessWire
$1M
FTC fine (2025)
FTC
Private company — no audited financials. Funding, customer count and the FTC order are firm; revenue is an outside estimate. accessiBe (Wikipedia)
$51M est. 2024 (private, unverified) · $58M raised · 100,000+ sites
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(demo: preview the full teardown)Sourcesupdated · daily
Wikipedia — accessiBe (founding, funding, FTC order)Lainey Feingold — FTC $1M fine on accessiBe (2025)K1 Investment — accessiBe $28M Series ATestParty — 800+ accessiBe sites still suedSeyfarth Shaw — ADA Title III lawsuit tracker
Revenue ($51M, 2024) is an unverified third-party estimate — accessiBe is private and publishes no financials, so it is flagged EST/unverified. First-party or official: $58M raised (K1/BusinessWire), 100,000+ sites (accessiBe), the FTC's $1M order (2025), and NFB criticism. Our reads [our read]: the fear-funnel framing and 'volume beat depth.' Documented facts: the FTC fine, the 800+ still-sued figure (TestParty), and the overlay-expert consensus. We never score you.