AgencyAnalytics
👤 Joe Kindness & Blake Acheson (School friends who felt agencies' reporting pain, picked that one buyer, and stayed bootstrapped and patient for 14+ years.)🌐 siteLinkedIn
A commodity rank tracker, repackaged as the branded monthly report 7,000+ agencies hand their clients to prove ROI.
Will it work? · our read
Owns the report. Rank tracking is a commodity; rivals undercut on price. The durable edge is softer: the white-labeled report agencies embed in every client relationship, costly to swap out.
01How the money moves
Agency links each client's ad & SEO accounts
→
Auto-builds a branded, white-label report
→
Pays about $20 per client, every month
02The numbers
7,000+
Marketing agencies
About page
85+
Ad & SEO integrations
Site
115+
Team, 100% owned
About page
Bootstrapped since 2010; revenue undisclosed. Latka estimates about $15M ARR (2025) — treat as an estimate. AgencyAnalytics — About
About $15M ARR (Latka estimate, 2025); bootstrapped and undisclosed.
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AgencyAnalytics — About: 7,000+ agencies, 85+ integrations, 115+ team, 100% employee-owned, founded 2010AgencyAnalytics — Pricing: about $20/client/month, white-label branding included, 14-day trialBrews & Buzzwords interview — Joe Kindness on bootstrapping AgencyAnalytics from an SEO toolJoe Kindness (LinkedIn) — grew to 100+ employees as a bootstrapped technology companyLatka — third-party revenue estimate: about $15.7M ARR (2025); treat as an estimate
First-party (agencyanalytics.com): founded 2010 by Joe Kindness (CEO) and Blake Acheson (CTO), 7,000+ agencies, 85+ integrations, 115+ team, 100% employee-owned, Core plan about $20/client/month with white-label branding, 14-day trial. Bootstrapped is founder-stated (interviews/LinkedIn). Revenue is NOT disclosed: the about $15M ARR figure is a Latka third-party estimate (I treat Latka as unreliable), so tagged Estimate and not independently confirmed. It is at least internally consistent (7,000 agencies x about $20/client across several clients each lands near $13-17M ARR). The SEO/rank-tracker origin and the 'felt the reporting pain' framing are [our read] from their blog; the keyMove, moat and dies analysis are [our read]. Rival prices are 2026 published starting plans. We never score you.