A
Attribytes
👤 Mike Kovarik (Led master-data at US Foods, a top US food distributor, for a decade—then made his old employer his first customer.)🌐 siteLinkedIn
A boring food-data cleaner became a must-buy when its data plugged straight into a bigger syndication platform.
Will it work? · our read
Built to sell. He fixed one industry's data problem so completely that the category leader wanted his customers and his data more than a rebuild. That is what makes a small SaaS worth buying.
01How the money moves
Food distributors bring messy product data
→
Attribytes cleans and enriches it in the cloud
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Distributors and retailers pay to share clean data
02The numbers
About $5M ARRStatedpeak ARR, 2019 (pre-sale)
2019
Lean: raised just over $2M, no big VC round, then a strategic cash exit.
Sold to Syndigo (Oct 2020) at just under 10x revenue; exact price undisclosed.
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You have the verdict. Members get the work behind it.
- The CENTS scorecard — where it's strong, where it's soft
- The founder's key move, and the counter-move
- How it could die — the evidence, and how sure we are
- The case against our own call
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We rate our own confidence — and argue against ourselves. Nobody else in this category does.
Sources always public on all 604 cases · cancel anytime · 14-day refund
See a full teardown, free → ImportYetiSourcesSources last checked 8 October 2026
Practical Founders podcast — founder quote "almost $5M ARR"Practical Founders — exit "valued at just under 10X revenues"PR Newswire — Syndigo acquires Attribytes (Oct 2020)Crunchbase — Attribytes profile
Revenue is STATED, not filed: founder Mike Kovarik said "almost $5M ARR" (2019) on the Practical Founders podcast, and Greg Head's write-up describes the exit as "valued at just under 10X revenues." The exact sale price was never disclosed; any implied dollar figure is arithmetic, not a filed number. The Oct 2020 Syndigo acquisition is confirmed by a PR Newswire release (Syndigo is TJC-backed). verified via first-party founder interview. Note: attribytes.com is now defunct—the product was folded into Syndigo's platform. We never score you.