BetaList
👤 Marc Köhlbrugge (Serial maker (BetaList, WIP, Startup Jobs) who spent a decade compounding the exact audience new startups are desperate to reach.)🌐 sitemarc.io𝕏
Free to get listed, $199 to skip the review queue — BetaList turned its own backlog into 70% of its revenue.
Will it work? · our read
Monetize impatience. A directory anyone could clone in a weekend, yet ten years of curation built an early-adopter crowd worth paying to reach. The moat is the audience, not the code.
01How the money moves
Startup submits to be featured — free — and joins the review queue
→
Early-adopter audience browses the featured betas and signs up
→
Founder pays $199 to skip the queue (or $1,500/wk to advertise)
02The numbers
about $1M
cumulative revenue, 10 yrs
Founder '20
70%
of revenue from skip-the-queue
Founder '20
100,000+
registered early adopters
Founder '20
Founder-stated and cumulative (2010-2020) — not annual-recurring. 10-yr retrospective
Founder-stated "almost $1M" cumulative across 2010-2020 (about $100K/yr average) — not annual-recurring.
🔒
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(demo: preview the full teardown)Sourcesupdated · daily
Marc Köhlbrugge — '10 years of BetaList' (revenue, pricing, metrics)Mixergy — Marc Köhlbrugge interview on building BetaListBetaList Docs — Expedited Reviews (skip-the-queue) pricingMarc Köhlbrugge — About / projects
Revenue is founder-stated in Marc's public 10-year retrospective (first-party), but it is CUMULATIVE — about $1M over 2010-2020, roughly $100K/yr average — not audited and not annual-recurring. The 30/70 ad-vs-expedited split and pricing ($50 to $1,500/wk ads; $15 to $199 expedited) are his own figures. The CENTS grades and the 'dies' scenario are our read [inference], not the founder's claim. No numbers were invented. We never score you.