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BoomCloud

Bootstrapped 2014 · Utah, USA · about $3M ARR
👤 Jordon Comstock (Ran his family dental lab for 7 years, then built BoomCloud in 2014 — he lived the insurance pain he now sells the cure for.)🌐 siteLinkedIn

Insurance squeezes dentists. BoomCloud lets them run in-house membership plans and get paid directly, every month.

Will it work? · our read
Insider owns it. Membership software is commoditizing — Kleer gives it away to 20,000+ dentists and PMS suites bundle it in. A paid tool at $399/mo must keep proving its growth ROI.
01How the money moves
A dental practice subscribes to BoomCloud
It builds and runs their in-house membership plans
BoomCloud bills a single-location license + $3.50 per member, per month
02The numbers
about $3MStatedARR (2026)
2026
the sentence on the pageafter years in the dental industry managing his family’s dental lab business. BoomCloud now does about $3M in ARR with roughly 600 dental practices and an 11-person team. The company helps dentists…
about $3M
ARR (2026)
about 600
dental practices
11
team (was 16)
ARR founder-stated on Practical Founders (Jan 2026); Latka independently lists $3.1M for 2024 and $0 raised. Practical Founders #181
about $3M ARR · bootstrapped · profitable since 2016
🔒
You have the verdict. Members get the work behind it.
  • The CENTS scorecard — where it's strong, where it's soft
  • The founder's key move, and the counter-move
  • How it could die — the evidence, and how sure we are
  • The case against our own call
  • A 🚀 launchpad prompt — the case, as a plan for your business
We rate our own confidence — and argue against ourselves. Nobody else in this category does.
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SourcesSources last checked 25 August 2026
Revenue is first-party: on the Practical Founders podcast (Jan 2026) Comstock stated about $3M ARR, about 600 practices, an 11-person team, and profitable since 2016. Latka independently lists $3.1M ARR for 2024 and $0 raised, corroborating the bootstrapped story; the team dropped from 16 (Latka, 2024) to 11 after he cut an over-hire, matching his stated systems-over-people lesson. Pricing ($399/mo + $3.50/member) is from BoomCloud's public pricing page. Kleer's "20,000+ dentists, free to implement" comes from third-party reviews (Clerri, Molar Report), not Kleer filings, so treat it as directional. No numbers were invented; the paid-vs-free "two bets" framing in keyMove is our read, tagged as such. We never score you.