BoomCloud
👤 Jordon Comstock (Ran his family dental lab for 7 years, then built BoomCloud in 2014 — he lived the insurance pain he now sells the cure for.)🌐 siteLinkedIn
Insurance squeezes dentists. BoomCloud lets them run in-house membership plans and get paid directly, every month.
Will it work? · our read
Insider owns it. Membership software is commoditizing — Kleer gives it away to 20,000+ dentists and PMS suites bundle it in. A paid tool at $399/mo must keep proving its growth ROI.
01How the money moves
A dental practice subscribes to BoomCloud
→
It builds and runs their in-house membership plans
→
BoomCloud bills $399/mo + $3.50 per member
02The numbers
about $3M
ARR (2026)
founder
about 600
dental practices
founder
11
team (was 16)
founder/Latka
ARR founder-stated on Practical Founders (Jan 2026); Latka independently lists $3.1M for 2024 and $0 raised. Practical Founders #181
about $3M ARR · bootstrapped · profitable since 2016
🔒
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(demo: preview the full teardown)Sourcesupdated · daily
Practical Founders #181 — Jordon Comstock interview: about $3M ARR, 600 practices, 11 team, profitable since 2016Latka — BoomCloud $3.1M ARR (2024), founded 2014, $0 raisedBoomCloud pricing — $399/mo + $3.50 per memberClerri — Kleer/Membersy 20,000+ dentists, category comparisonThe Molar Report — BoomCloud 2026 review and positioning
Revenue is first-party: on the Practical Founders podcast (Jan 2026) Comstock stated about $3M ARR, about 600 practices, an 11-person team, and profitable since 2016. Latka independently lists $3.1M ARR for 2024 and $0 raised, corroborating the bootstrapped story; the team dropped from 16 (Latka, 2024) to 11 after he cut an over-hire, matching his stated systems-over-people lesson. Pricing ($399/mo + $3.50/member) is from BoomCloud's public pricing page. Kleer's "20,000+ dentists, free to implement" comes from third-party reviews (Clerri, Molar Report), not Kleer filings, so treat it as directional. No numbers were invented; the paid-vs-free "two bets" framing in keyMove is our read, tagged as such. We never score you.