Booqable
👤 Bjinse van der Zwaag, Arjen Oosterkamp & Johan van Zonneveld (Bjinse's camera-rental shop became the Netherlands' No.1 chain on software the trio built for it — then they sold that engine.)🌐 site
Rental software they built to make their own camera shop the Netherlands' No.1 — then sold to every other rental shop.
Will it work? · our read
Proven before sold. A rental back office made self-serve, plus a storefront. The real lesson isn't the app — it's dogfooding: they sold the exact tool that made their own shop No.1.
01How the money moves
Rental shop loads its inventory + availability
→
Adds a booking storefront; takes online orders + deposits
→
Pays Booqable $29-149/mo flat — zero cut of bookings
02The numbers
about $3M
revenue/yr (est.)
getLatka est
$0
VC funding raised
Crunchbase
37
staff · 16 countries
booqable.com
Booqable is private; the revenue figure is a third-party estimate, not disclosed. getLatka
About $3M/yr, bootstrapped, no VC (third-party est.)
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(demo: preview the full teardown)Sourcesupdated · daily
booqable.com/about — 2009 origin at Budgetcam; 37 staff across 16 countries; bootstrapped.booqable.com/pricing — $29-149/mo tiers, no commission on bookings, storefront add-on.Crunchbase — no funding rounds raised (bootstrapped).getLatka — revenue estimated about $2.8M (third-party, not disclosed).Owler — revenue estimated about $3.2M, about 32 staff (third-party est.).
Revenue is NOT first-party disclosed — Booqable is private. Figures here are third-party estimates (getLatka about $2.8M, Owler about $3.2M, 2025-26); treat as EST, not confirmed, and note getLatka-style trackers can be off. First-party / Crunchbase-confirmed: the 2009 Budgetcam origin, bootstrapped/no-funding status, 37 staff across 16 countries, and $29-149/mo pricing. 'Netherlands' No.1 camera-rental chain' is Booqable's own about-page claim, self-reported. Rival prices are approximate. No drama invented — the real win is patient dogfooding plus productizing proven internal software. We never score you.