BuiltWith
👤 Gary Brewer (Sydney dev; built it nights/weekends about 4 yrs, stayed essentially solo, refused to hire until $100k/mo. Co-founder Rogers advises.)🌐 siteLinkedIn
A solo Australian dev turned a weekend curiosity — "what is this site built with?" — into a web-scale data monopoly.
Will it work? · our read
A compounding flywheel. Be honest — tech detection isn't defensible; the head start and free-SEO distribution are. This win is timing (since 2007) plus relentless solo discipline, not one clever trick.
01How the money moves
Crawl about 492M domains, log each site's full tech stack
→
Publish free public profile pages → rank in Google → free inbound
→
Sell bulk lead lists + trend data to sales teams, $295-995/mo
02The numbers
$14M/yrEstimateannual revenue (est.)
2022-12
Crawl-scale and pricing figures are first-party; the revenue tile is a flagged third-party estimate. BuiltWith.com (crawl scale, first-party)
Widely repeated at about $14M/yr (origin: a Nathan Barry tweet, echoed by dozens of blogs). Latka estimates $22.6M for 2024. The only first-party figure ever disclosed was about $40k/month circa 2011, via co-founder Andrew Rogers. Treat current revenue as an estimate.
🔒
You have the verdict. Members get the work behind it.
- The CENTS scorecard — where it's strong, where it's soft
- The founder's key move, and the counter-move
- How it could die — the evidence, and how sure we are
- The case against our own call
- A 🚀 launchpad prompt — the case, as a plan for your business
We rate our own confidence — and argue against ourselves. Nobody else in this category does.
Sources always public on all 560 cases · cancel anytime · 14-day refund
See a full teardown, free → ImportYetiSourcesSources last checked 12 July 2026
Andrew Rogers, co-founder — The Story of BuiltWith (first-party; $40k/mo figure, hiring hurdle, organic-traffic model)BuiltWith — Plans & Pricing (first-party: $295 / $495 / $995 per month)BuiltWith.com — crawl scale, first-party (491.9M domains, 18+ yrs, 122K technologies)Nathan Barry tweet — origin of the $14M/yr figure (third-party)Latka — $22.6M revenue estimate, 2024 (third-party, treat with caution)
Revenue is NOT first-party: the famous $14M/yr traces to a Nathan Barry tweet echoed by blogs, and Latka estimates $22.6M (2024) — both flagged estimates. The only first-party revenue ever stated was about $40k/mo (circa 2011) by co-founder Andrew Rogers. Headcount claims range from 1 to about 9; treated as "essentially solo." Pricing, crawl-scale and technology-count figures ARE first-party from builtwith.com. Revenue flagged EST; not independently confirmed. We never score you.