CattleMax
👤 Terrell & Penny Miller (He studied ops management; she grew up showing cattle in 4H. Her college study project became the product — insider + builder.)🌐 siteLinkedIn
Two Texas A&M seniors turned a class project into cattle software 8,000+ ranches in 70+ countries still pay for.
Will it work? · our read
Boring compounds. A class project that never chased scale — just served ranchers well for 25 years. The ceiling is low, but so is the churn, and no VC ever owned a share.
01How the money moves
Rancher logs calving, weights, meds
→
Herd history compounds, switching hurts
→
Pays annual plan, from $144/yr, rising with herd size
02The numbers
8,000+Statedfarms and ranches
the sentence on the page
cattle software program at an affordable price. Since that time, Cattlesoft, Inc. is pleased to have over 8,000 farms and ranches in 56 countries using the CattleMax, LonghornMax, and EquineMax…
Revenue undisclosed; about $2M/yr is our bottom-up estimate from pricing x ranches.
about $2M/yr (EST) · bootstrapped, 8,000+ ranches
🔒
You have the verdict. Members get the work behind it.
- The CENTS scorecard — where it's strong, where it's soft
- The founder's key move, and the counter-move
- How it could die — the evidence, and how sure we are
- The case against our own call
- A 🚀 launchpad prompt — the case, as a plan for your business
We rate our own confidence — and argue against ourselves. Nobody else in this category does.
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See a full teardown, free → ImportYetiSourcesSources last checked 25 August 2026
Founder interview (Successful Software, 2011) — bootstrapped origin, pricing model, support philosophyCattleMax story (American Cattlemen) — 1999 origin, Aggie 100, 8,000+ ranches, 70+ countriesCattleMax pricing — $144-636/yr commercial tiers by herd sizeMeet the team — founders Terrell & Penny Miller, about 20+ staff
Revenue is undisclosed and never audited: CattleMax is a private, never-funded company. The 'about $2M/yr' figure is our bottom-up estimate (about 8,000 ranches x roughly $200-300/yr from disclosed pricing tiers); third-party broker estimates diverge wildly ($1.8M LeadIQ vs $12.7M Prospeo, both unverified). First-party and confirmed: 8,000+ ranches in 70+ countries, 1999 founding, bootstrapped/never-raised status, pricing, and the origin story (founder interview + company site). Competitor prices in rivals are approximate. not independently confirmed, tagged Estimate. We never score you.