CattleMax
👤 Terrell & Penny Miller (He studied ops management; she grew up showing cattle in 4H. Her college study project became the product — insider + builder.)🌐 siteLinkedIn
Two Texas A&M seniors turned a class project into cattle software 8,000+ ranches in 70+ countries still pay for.
Will it work? · our read
Boring compounds. A class project that never chased scale — just served ranchers well for 25 years. The ceiling is low, but so is the churn, and no VC ever owned a share.
01How the money moves
Rancher logs calving, weights, meds
→
Herd history compounds, switching hurts
→
Pays annual plan, $144-636/yr
02The numbers
8,000+
ranches
cattlemax.com
70+
countries
cattlemax.com
25 yrs
bootstrapped
interview
Revenue undisclosed; about $2M/yr is our bottom-up estimate from pricing x ranches.
about $2M/yr (EST) · bootstrapped, 8,000+ ranches
🔒
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Founder interview (Successful Software, 2011) — bootstrapped origin, pricing model, support philosophyCattleMax story (American Cattlemen) — 1999 origin, Aggie 100, 8,000+ ranches, 70+ countriesCattleMax pricing — $144-636/yr commercial tiers by herd sizeMeet the team — founders Terrell & Penny Miller, about 20+ staff
Revenue is undisclosed and never audited: CattleMax is a private, never-funded company. The 'about $2M/yr' figure is our bottom-up estimate (about 8,000 ranches x roughly $200-300/yr from disclosed pricing tiers); third-party broker estimates diverge wildly ($1.8M LeadIQ vs $12.7M Prospeo, both unverified). First-party and confirmed: 8,000+ ranches in 70+ countries, 1999 founding, bootstrapped/never-raised status, pricing, and the origin story (founder interview + company site). Competitor prices in rivals are approximate. not independently confirmed, tagged Estimate. We never score you.