Chipply
👤 Lynn Burghardt (Co-founder of a 140-year sporting-goods dealer (est. 1881) that ran online stores since 2006 — family productized it as Chipply.)🌐 site
A 140-year dealer built store software for itself, saw it beat every tool on the market, then sold it to 1,500 dealers.
Will it work? · our read
Vertical, aligned. A niche most software ignores, worked by the family that lived it. Aligned pricing and production tooling earn dealer loyalty; the ceiling is the niche's size, not the product.
01How the money moves
Dealer launches branded online team stores
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Parents, players and fans order custom gear
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Chipply takes a % of product and decoration
02The numbers
About $10M revenueStatedrevenue, % of GMV (2026)
2026source:
about $10 million in revenue on $250M GMV
GMV is buyer spend across dealer stores, not Chipply revenue; Chipply keeps a percentage of product and decoration. Practical Founders #213
About $250M in GMV flows through Chipply yearly; it keeps only a % of product and decoration — GMV is buyer spend, not Chipply revenue.
🔒
You have the verdict. Members get the work behind it.
- The CENTS scorecard — where it's strong, where it's soft
- The founder's key move, and the counter-move
- How it could die — the evidence, and how sure we are
- The case against our own call
- A 🚀 launchpad prompt — the case, as a plan for your business
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See a full teardown, free → ImportYetiSourcesSources last checked 16 September 2026
STATED Practical Founders #213 — Lynn Burghardt discloses about $10M revenue, $250M GMV, 1,500 dealers, 50 staffChipply — Growth Street Partners minority growth investment (Nov 7, 2023)NSGA — Chipply receives growth equity from Growth Street PartnersChipply — About: online spirit-wear stores since 2006, rebuilt the platform for other dealersMilwaukee Magazine — Burghardt Sporting Goods, founded 1881, one of the oldest family sporting-goods stores
Revenue is STATED, not filed: about $10M on about $250M GMV comes from co-founder/President Lynn Burghardt on the Practical Founders podcast (#213), which prints the exact figures — first-party but not audited. The episode (published Sep 10, 2026) has her say 'this year', so the figures are dated 2026, not 2025. GMV ($250M) is buyer spend across dealer stores, NOT Chipply revenue; Chipply keeps only its % of product and decoration. Founding year (2015, selling 2018) is from the podcast; one source lists 2016. Family-business age (140+ years, founded 1881 by Charles Burghardt) confirmed via Milwaukee Magazine. Growth Street Partners took a minority stake in Nov 2023, so this is not purely bootstrapped. Rival reach bars are our read, not revenue. Lynn's personal social links were not confirmable (LinkedIn returned 999), so only the product site is linked. We never score you.