CleanCloud
👤 John Buni & David Griffith-Jones (Serial founder (Dragons' Den 2009); lost his dry-cleaning ticket, so desk-mate David built the fix in days.)🌐 siteLinkedIn
A lost dry-cleaning ticket became the POS + payments layer for 5,000+ laundry shops across 90+ countries.
Will it work? · our read
Boring beats sexy. But it's a low-VC, capped-TAM grind: 10 years to 5,000 shops, and a payments firm — not the founders — may own most of the upside.
01How the money moves
Laundry shop subscribes: $75-125/mo
→
Runs orders, pickup-delivery, SMS on it
→
Customer cards process in-app — take a cut
02The numbers
$1B+
card volume processed
co. 2024
5,000+
laundry shops
co. site
$2M
Clearent bought 20%
Forbes '19
$1B+ is customer card volume (GMV), not CleanCloud's own revenue.
About $5M ARR (est.) from 5,000+ paying shops — no official figure disclosed.
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(demo: preview the full teardown)Sourcesupdated · daily
CleanCloud — official site (5,000+ shops, 90+ countries)CleanCloud 10th-year milestones: $1B+ processed, 10M+ customers (2024)Forbes (2019): about $1M angel, Clearent bought 20% for $2MRealBusiness: John Buni, Dragons' Den founder, on CleanCloudLatka profile (figures unreliable — see honesty)
Revenue is our ESTIMATE (about $5M ARR), not disclosed. It is derived from CleanCloud's first-party 5,000+ merchants times published $75-125/mo pricing; the company has never released ARR. Latka is unreliable here: one page shows an impossible $98.3K alongside 5,000 customers, another conflates a different company (Henrique Vaz de Almeida, $4.7M raised) with the real one. The first-party $1B+ 'processed' and 10M+ 'customers' are GMV and end-consumer reach, NOT CleanCloud revenue. We also corrected the 'bootstrapped' label: Forbes (2019) reports Buni raised about $1M from angels and sold 20% to payments firm Clearent for $2M. The founder story (lost dry-cleaning ticket; Dragons' Den 2009 for a 3D-tailoring brand) is documented first-party. not independently confirmed because no revenue figure is first-party confirmed. We never score you.