C
ClinicSense
👤 Daniel Ruscigno (co-founder Mike Vesia) (Co-founder Mike ran marketing for wellness clinics — he knew the exact tasks owners overpaid agencies for, and built those in.)🌐 siteLinkedIn
In 2013, booking tools were everywhere — but none sold solo therapists the marketing that refills an empty calendar.
Will it work? · our read
Niche and durable. A 15-person bootstrapped team built a 7-figure business owning one unglamorous profession's workflow — booking, charting, and the recall marketing that keeps solo therapists paid.
01How the money moves
Massage therapist signs up, drops paper charts
→
Booking, SOAP notes, reminders, recall emails in one place
→
$39-99/mo per practitioner, billed monthly
02The numbers
$416K/moStatedself-reported monthly
2025
Self-reported by the founder to Starter Story (about 2025). Starter Story
Founder self-reported $416K/mo and 7,500 all-paid users to Starter Story (about 2025); bootstrapped, $0 raised.
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You have the verdict. Members get the work behind it.
- The CENTS scorecard — where it's strong, where it's soft
- The founder's key move, and the counter-move
- How it could die — the evidence, and how sure we are
- The case against our own call
- A 🚀 launchpad prompt — the case, as a plan for your business
We rate our own confidence — and argue against ourselves. Nobody else in this category does.
Sources always public on all 420 cases · cancel anytime · 14-day refund
See a full teardown, free → ImportYetiSources
Starter Story — founder Daniel Ruscigno self-reports $416K/mo, 7,500 all-paid users, team of 15 (about 2025)ClinicSense pricing — Lite $39, Standard $69, Premium $99 per monthDaniel Ruscigno — co-founder, ClinicSense (LinkedIn)ClinicSense — massage therapy software (profession page)
Revenue is first-party but not audited: co-founder Daniel Ruscigno self-reported $416K/mo and 7,500 all-paid users in a Starter Story case study (about 2025), where the figures carry Starter Story's 'self-reported by the founder' badge — hence STATED. The same page states '7-figures ARR', consistent with $416K/mo (about $5M/yr). ClinicSense is private and bootstrapped ($0 raised per the founder and Latka), so no filing exists. Founding year is 2012 on Crunchbase and Feb 2013 in the founder interview; used 2013. Rival bars are our rough read of mindshare, not revenue. We never score you.