Cliniko
👤 Joel Friedlaender (Joel's a dev; wife Liora is a practising osteopath. He built for her exact clinic workflow — access no generalist rival had.)🌐 site𝕏
Cliniko runs booking, records and billing for 65,000+ physios, chiros and osteopaths in 95 countries — with zero VC.
Will it work? · our read
Trust compounds. The moat is 14 years of profession-insider trust you can't clone. In a crowded, funded category, Cliniko wins by staying patient and deep inside allied health.
01How the money moves
Allied-health clinic imports its patient records and bookings
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Runs scheduling, notes, invoicing and online payments daily
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Pays one flat monthly band fee — sticky, low-churn MRR
02The numbers
65,000+
practitioners
cliniko.com
95
countries
cliniko.com
AU$3M+
given to charity
cliniko.com
No outside investment — 100% founder-owned since 2011. cliniko.com/charity
No public ARR; about AU$22M/yr implied by the 2%+ charity pledge (Latka's $1.5M is not credible).
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(demo: preview the full teardown)Sourcesupdated · daily
Cliniko — The Cliniko story (Joel + Liora, 2011 launch, home-loan start)Cliniko — Charity (min 2% of revenue; AU$3M+ given)Cliniko — Pricing (flat per-clinic bands, AU$45-395/mo)Cliniko blog — 'Investment? No thanks' (no VC)Joel Friedlaender on X (@jfriedlaender)
Revenue is estimated, not disclosed — Cliniko publishes no ARR. Derived from its first-party giving pledge: recent charity donations run about AU$500K/yr (AU$1.8M by Jul 2023 to AU$3M+ by Oct 2025) at the pledged 2%+ of revenue, implying roughly AU$17-27M/yr (about US$11-17M); I use AU$22M as the midpoint. Latka's '$1.5M ARR' is not credible — 2% of that is $30K, versus the about $500K actually given. Firm first-party facts: 65,000+ practitioners, 95 countries, no VC, a home-renovation-loan start, a 30-hour week, AU$3M+ to charity, and co-founder Liora being a practising osteopath (the insider edge). The pricing bands and the per-clinic-not-per-seat billing are fact; the claim that leaving that ARPU on the table drives referrals is [our read], now split into keyMove.counter rather than folded into the fact badge. We never score you.