Cliniko
👤 Joel Friedlaender (Joel's a dev; wife Liora is a practising osteopath. He built for her exact clinic workflow — access no generalist rival had.)🌐 site𝕏
Cliniko runs booking, records and billing for 65,000+ physios, chiros and osteopaths in 95 countries — with zero VC.
Will it work? · our read
Trust compounds. The moat is 14 years of profession-insider trust you can't clone. In a crowded, funded category, Cliniko wins by staying patient and deep inside allied health.
01How the money moves
Allied-health clinic imports its patient records and bookings
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Runs scheduling, notes, invoicing and online payments daily
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Pays one flat monthly band fee — sticky, low-churn MRR
02The numbers
65,000+Statedpractitioners
2025-04
the sentence on the page
from the beginning. Today (2025) As of April 2025, we now have 57 employees spread around the world. Over 65,000 health professionals use Cliniko, and we’re still not keen on outside investment .…
No outside investment — 100% founder-owned since 2011. cliniko.com/charity
No public ARR; about AU$22M/yr implied by the 2%+ charity pledge (Latka's $1.5M is not credible).
🔒
You have the verdict. Members get the work behind it.
- The CENTS scorecard — where it's strong, where it's soft
- The founder's key move, and the counter-move
- How it could die — the evidence, and how sure we are
- The case against our own call
- A 🚀 launchpad prompt — the case, as a plan for your business
We rate our own confidence — and argue against ourselves. Nobody else in this category does.
Sources always public on all 560 cases · cancel anytime · 14-day refund
See a full teardown, free → ImportYetiSourcesSources last checked 25 August 2026
Cliniko — The Cliniko story (Joel + Liora, 2011 launch, home-loan start)Cliniko — Charity (min 2% of revenue; AU$3M+ given)Cliniko — Pricing (flat per-clinic bands, AU$45-395/mo)Cliniko blog — 'Investment? No thanks' (no VC)Joel Friedlaender on X (@jfriedlaender)
Revenue is estimated, not disclosed — Cliniko publishes no ARR. Derived from its first-party giving pledge: recent charity donations run about AU$500K/yr (AU$1.8M by Jul 2023 to AU$3M+ by Oct 2025) at the pledged 2%+ of revenue, implying roughly AU$17-27M/yr (about US$11-17M); I use AU$22M as the midpoint. Latka's '$1.5M ARR' is not credible — 2% of that is $30K, versus the about $500K actually given. Firm first-party facts: 65,000+ practitioners, 95 countries, no VC, a home-renovation-loan start, a 30-hour week, AU$3M+ to charity, and co-founder Liora being a practising osteopath (the insider edge). The pricing bands and the per-clinic-not-per-seat billing are fact; the claim that leaving that ARPU on the table drives referrals is [our read], now split into keyMove.counter rather than folded into the fact badge. We never score you.