Contentpace
👤 Muntasir Rashid (Led 3 Bangladesh bootstrappers; grew in public and ran one of the year's biggest AppSumo LTDs to reach 4,000 paying teams.)🌐 sitemuntasirrashid.medium.com𝕏LinkedIn
Three Bangladesh devs bootstrapped an SEO tool to $1.5M, then sold it on Acquire.com in under 30 days as AI arrived.
Will it work? · our read
A timely exit. A clean, fair 2.5x strategic exit — not a windfall. Much of the $1.5M was one-time AppSumo cash, so the real win was reading AI early and selling before it ate the category.
01How the money moves
Marketer must research an SEO brief for every article
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Contentpace auto-built the keyword brief and report
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4,000 teams paid: subscriptions plus AppSumo lifetime deals - sold to Content at Scale in 2023, absorbed into BrandWell in 2024
02The numbers
$1.5MStatedlifetime rev, LTD-heavy
2023-06
the sentence on the page
Moin Uddin and Mohiuddin Sarker Siam Year founded : 2020 Multiple : 2.5x revenue Lifetime revenue : $1.5 million Lifetime customers : 4,000 customers + 12,000 free users Join our
Sold via Acquire.com to Content at Scale (now BrandWell) in under 30 days, June 2023. They Got Acquired
$1.5M lifetime rev, 4,000 teams; sold 2.5x (6-figure) on Acquire.com, 2023.
🔒
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See a full teardown, free → ImportYetiSourcesSources last checked 25 August 2026
They Got Acquired - sale to Content at Scale via Acquire.com; $1.5M lifetime, 2.5x, June 2023They Got Acquired — Contentpace: the founder's public reports, "$146,000 revenue within the first 188 days as a bootstrapped business" (under its original name, Postpace).Indie Hackers - Postpace product profile (Contentpace fka Postpace)AppSumo - the AppSumo lifetime deal channelBrandWell (August 2024) — Content Pace absorbed into BrandWell. The standalone product no longer exists.
Revenue is first-party: founder Muntasir Rashid publicly stated $1.5M lifetime (about 15 crore BDT) across 4,000 paying teams, and They Got Acquired reported the same — so independently confirmed. But this is CUMULATIVE lifetime revenue, not ARR, and a large share came from one of the year's biggest AppSumo lifetime deals (one-time cash), so recurring MRR was much thinner than the headline. The exact sale price is undisclosed (6-figure); the disclosed anchors are $1.5M lifetime and a 2.5x multiple. Sources vary on year-1 revenue ($225K-$255K); I leaned on Rashid's own "$146K in 180 days." Sold via Acquire.com to Content at Scale (rebranded BrandWell), June 2023. LinkedIn and Medium confirmed first-party; X handle @muntasir_rashid per a secondary source. Competitor prices are approximate published list prices. [our read]: the "strategic bolt-on" and "sold as AI arrived" framing is my interpretation of documented facts — the founder did say he "lost the inspiration when AI heavily disrupted the content marketing space." We never score you.