CookieYes
👤 Anvar T K (Ran WebToffee, a WordPress plugin studio - its GDPR Cookie Consent plugin already had a big install base when the law hit.)🌐 site𝕏LinkedIn
GDPR made cookie banners mandatory. CookieYes became WordPress's free default, then upsold a hosted CMP.
Will it work? · our read
Regulation sells. A commodity banner - but GDPR and every privacy law after it force the demand, and a free WordPress plugin owns the funnel. Low ARPU caps it; regulation keeps forcing demand.
01How the money moves
Site owner installs the free plugin from WordPress.org
→
A law or Google mandate forces real compliance (GDPR, GCM v2)
→
Owner upgrades to the paid CMP - from $10/mo per domain
02The numbers
$523KEstimateest. ARR 2024 (Latka)
2024
the sentence on the page
CookieYes Revenue 2024: $523.3K Est. ARR, $1.6M Valuation Home SaaS Database Add Your Company Podcast Pricing Sections Company Revenue Valuation and Funding F
Bootstrapped - raised $0; parent Mozilor is about 100 people across India/UK. Latka
$0 (2019) to about $523K est. ARR (2024), bootstrapped.
🔒
You have the verdict. Members get the work behind it.
- The CENTS scorecard — where it's strong, where it's soft
- The founder's key move, and the counter-move
- How it could die — the evidence, and how sure we are
- The case against our own call
- A 🚀 launchpad prompt — the case, as a plan for your business
We rate our own confidence — and argue against ourselves. Nobody else in this category does.
Sources always public on all 560 cases · cancel anytime · 14-day refund
See a full teardown, free → ImportYetiSourcesSources last checked 25 August 2026
Latka - CookieYes revenue ($523.3K est. ARR 2024, bootstrapped)WordPress.org - cookie-law-info plugin (1M+ installs, 4.8 stars)CookieYes - About (founded 2018, 1.5M+ sites, UK/India)LearnWoo - interview with founder Anvar T KCookieYes pricing (free tier + $10 Basic, per-domain)
Revenue ($523.3K ARR, 2024) is Latka's ESTIMATE, not first-party - marked EST, not independently confirmed; CookieYes publishes no official revenue. Installs (1M+, WordPress.org) and 1.5M+ sites are platform/first-party verified, as are the 2018 launch and the Anvar T K / WebToffee origin. The free-GCM-v2 move is documented; the low-ARPU / free-rider read is [our read] inferred from Latka's figures. We never score you.