Craftybase
👤 Nicole Pascoe & Nathan Hawes (UX designer (BBC, ASOS) + Rails engineer. Nicole writes the Maker Success blog that feeds sign-ups; 14 yrs of patient niche focus.)🌐 siteLinkedIn
A UX designer kept meeting makers who couldn't answer one question: what does this product actually cost me to make?
Will it work? · our read
Durable niche. 14 yrs bootstrapped and profitable in a pain giants ignore. Switching cost is brutal — your inventory history lives here. Small TAM and hidden revenue cap upside.
01How the money moves
Free COGS/tax/pricing guides rank on Google
→
Etsy/Shopify maker signs up, imports every order
→
$99-349/mo · inventory history locks them in
02The numbers
14 yrs
bootstrapped & profitable
About
$99-349
per-month, 2026
pricing
$0
VC raised
Crunchbase
Revenue undisclosed; tiles are first-party facts (founding, pricing, funding), not an ARR estimate.
🔒
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You've seen how the money moves, the numbers, and every source — free, on all 365 cases, always. Members get the part you can't look up: why it won · where the moat really is · how it dies · how it beats its rivals — plus the 🚀 launchpad prompt that turns any case into a plan for your business.
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(demo: preview the full teardown)Sourcesupdated · daily
Craftybase — About (bootstrapped, profitable, founders)Margin benchmarks from 715,300 order lines (first-party data)Stocksmith (Craftybase) — 2026 pricingCrunchbase — Craftybase (no funding raised)Nicole Pascoe — LinkedIn
Revenue undisclosed — 'bootstrapped and profitable 14 yrs' is first-party (About page), but no dollar figure exists, so revenue is EST/Private, not independently confirmed. Pricing is 2026 Stocksmith (rebrand of Craftybase). 'Own the missing middle' framing and the dies scenario are our read, not founder quotes. We never score you.