Stocksmith (ex-Craftybase)
👤 Nicole Pascoe & Nathan Hawes (UX designer (BBC, ASOS) + Rails engineer. Nicole writes the Maker Success blog that feeds sign-ups; 14 yrs of patient niche focus.)🌐 siteLinkedIn
A UX designer kept meeting makers who couldn't answer one question: what does this product actually cost me to make?
Will it work? · our read
Durable niche. 14 yrs bootstrapped and profitable in a pain giants ignore. Switching cost is brutal — your inventory history lives here. Small TAM and hidden revenue cap upside.
01How the money moves
Free COGS/tax/pricing guides rank on Google
→
Etsy/Shopify maker signs up, imports every order
→
$99-349/mo · inventory history locks them in
02The numbers
10,000+Statedproduct businesses
the sentence on the page
production run because no one was watching the right numbers. Stocksmith is built for them. By the numbers 10,000+ product businesses worldwide 10+ years building for manufacturers 4.62 out of 5 on…
Revenue undisclosed; tiles are first-party facts (founding, pricing, funding), not an ARR estimate.
🔒
You have the verdict. Members get the work behind it.
- The CENTS scorecard — where it's strong, where it's soft
- The founder's key move, and the counter-move
- How it could die — the evidence, and how sure we are
- The case against our own call
- A 🚀 launchpad prompt — the case, as a plan for your business
We rate our own confidence — and argue against ourselves. Nobody else in this category does.
Sources always public on all 560 cases · cancel anytime · 14-day refund
See a full teardown, free → ImportYetiSourcesSources last checked 23 August 2026
Craftybase — About (bootstrapped, profitable, founders)Margin benchmarks from 715,300 order lines (first-party data)Stocksmith (Craftybase) — 2026 pricingCrunchbase — Craftybase (no funding raised)Nicole Pascoe — LinkedIn
Revenue undisclosed — 'bootstrapped and profitable 14 yrs' is first-party (About page), but no dollar figure exists, so revenue is EST/Private, not independently confirmed. Pricing is 2026 Stocksmith (rebrand of Craftybase). 'Own the missing middle' framing and the dies scenario are our read, not founder quotes. Craftybase renamed itself Stocksmith (stocksmith.io) - the site says "same team, same software, just a new name", and craftybase.com now redirects there. The teardown is of the business, which is unchanged. We never score you.