Cyberleads
👤 Alex West (Greek dev who failed 19 launches, then narrated CyberLeads' every dollar on Twitter — the audience became the funnel.)🌐 sitealexwest.co𝕏LinkedIn
After 19 failed launches, Alex West sold agencies the one thing they crave: startups that just raised money.
Will it work? · our read
Attention, not data. The leads are a commodity — anyone can compile funded-startup lists. What Alex owned was the audience he built tweeting every milestone. Copy the product, not the trust.
01How the money moves
Compile just-funded startups + CEO contacts into a weekly list
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Agencies subscribe to pitch startups flush with fresh cash
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$99/mo or $3K lifetime, recurring = about $500K/yr
02The numbers
$500K+
annual revenue
founder
$0
funding raised
Latka
19
failed launches before
goldpenguin
Peak about $40-50K MRR by his own tweets; Latka logs $644K revenue for 2024. Latka
About $500K/yr, $0 raised, roughly 4 people.
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(demo: preview the full teardown)Sourcesupdated · daily
Indie Hackers — Cyberleads grew to $50k MRR building in publicLatka — CyberLeads $644.2K revenue (2024), $0 raisedGold Penguin — Who is Alex West (revenue timeline, 19 failures)alexwest.co — founder's daily blog and build logcyberleads.com — live pricing and tiers
Revenue is founder-disclosed via years of public MRR tweets and his daily blog; Latka logs $644K for 2024, while other write-ups cite about $40-50K peak MRR (about $500-600K ARR) — figures vary and are unaudited. The top 'Agency' tier bundles some done-for-you concierge work, but the core Freelancer tier ($99/mo) is a self-serve data subscription, so we score it as a data product. Drama is documented, not inferred: the 19 public failures and viral build-in-public journey are on his own timeline. We never score you.