Dubsado
👤 Becca Berg (Becca, a working photographer, knew the niche; husband Jake coded what its power users asked for. No VC, profitable a decade.)🌐 siteInstagram
HoneyBook raised about $500M to simplify the creative CRM. Dubsado went deep and stayed profitable.
Will it work? · our read
Quietly profitable. A husband-wife team served creative power users so well they stayed a decade — no VC needed. HoneyBook raised about $500M chasing the same buyers; Dubsado kept the profit.
01How the money moves
Creative signs up for a 21-day free trial
→
Builds custom forms, workflows and invoices
→
Pays $335-525/yr subscription
02The numbers
30,000+ customersEstimatepaying · revenue undisclosed
2025
All company-stated. Latka pegs revenue at about $2.5M ARR (est., 23 staff). Entreprenista
Latka estimates about $2.5M ARR; the company confirms only its customer count.
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See a full teardown, free → ImportYetiSourcesSources last checked 17 August 2026
Entreprenista — Becca Berg interview: 30,000+ customers, profitable over a decade, bootstrapped, no VC.Dubsado pricing: Starter $335/yr, Premier $525/yr, 21-day free trial.Latka: est. about $2.5M ARR, 23 employees, founded 2015 (third-party estimate).TechCrunch: rival HoneyBook raised $155M at a $1B+ valuation (total about $479M).
Revenue is never disclosed by the company. The headline is Dubsado's own stated figure — 30,000+ paying customers, profitable for over a decade with no VC — said by CEO Becca Berg on the Entreprenista podcast (raw page confirmed to contain '30,000 customers', 'bootstrapped', 'profitability', 'decade'). Latka estimates about $2.5M ARR with 23 staff; that is a third-party estimate, not company-confirmed, so it is not the headline. Founding year 2015 per Latka; the company describes itself as a '10-year bootstrapped business' as of 2025. Team size varies by source (Latka 23; older interviews 45-60). Co-founders Becca Berg (CEO) and Jake Berg (developer). Rival funding figures verified via TechCrunch/Sacra. verified via first-party statements. We never score you.