Equalize Digital
👤 Amber Hinds (Accessibility advocate who runs the field's main WordPress meetup and conference — she built the audience before the product.)🌐 siteamberhinds.com𝕏LinkedIn
Overlays get you sued anyway. Equalize scans WordPress for real WCAG errors and helps you fix the code.
Will it work? · our read
Owns her niche. But it lives inside WordPress, and consulting — not the plugin — still pays most bills. The regulation tailwind is real; the product isn't the whole business yet.
01How the money moves
WordPress owner installs the free Accessibility Checker plugin
→
Scans flag WCAG/ADA/EAA errors; free tier caps full-site scans
→
Owner upgrades to a $190-2,250/yr plan for full-site scans + fixes
02The numbers
10,000
active installs (free)
WP.org
$190-2,250
paid tiers / year
site
1,000+
sued despite overlays, 2024
UsableNet
Revenue undisclosed; bootstrapped B Corp with a small pre-seed. UsableNet 2024 report
Undisclosed; est. about $1M/yr across the plugin and paid audits.
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(demo: preview the full teardown)Sourcesupdated · daily
WP Tavern — pre-seed funding + business model (2023)Accessibility Checker pricing (first-party)WP Tavern — NASA-funded featureWordPress.org — 10,000 active installsUsableNet — 2024 ADA lawsuit report
Revenue is undisclosed. Equalize is a bootstrapped, self-funded B Corp that took a small (undisclosed) pre-seed from Emilia Capital in 2023. The "about $1M/yr" figure is my rough EST from 10,000 active installs, published $190-2,250/yr pricing, and a roughly 8-12 person team that also runs paid accessibility audits — treat it as an estimate, not fact, and note the plugin is a growing minority of total revenue. First-party and verified: pricing, install count, B Corp status, NASA usage, founder community roles. The regulation tailwind (ADA suits, EAA enforced June 2025) and UsableNet's "1,000+ overlay sites sued in 2024" stat are documented. [inferred]: the exact services-vs-plugin split and the "community as salesforce" framing are my read, not a stated number. We never score you.