E
Equipe
👤 Marianne & Jon Stenqvist (Mother wrote a DOS results program for horse shows in the late 80s; her son, coding since boyhood, moved it to the web.)🌐 site
A mother's DOS results program for horse shows, now the system six national federations run every show on.
Will it work? · our read
Priced to spread. Per-start billing let a 100-start club and a 20,000-start tour run the same software. The small club could afford it, and the big tour could not outgrow it.
01How the money moves
Organizer builds classes, entries and start lists in Equipe
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Riders enter online; live results reach every phone at the venue
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Organizer pays about EUR 1 per start, only on show days
02The numbers
SEK 22.6M (about $2.2M)FiledFY25 turnover, filed
2025-06source:
SEK 22.6M (22,616k) for the year to 30 June 2025
Margin and headcount come from the accounts filed with Bolagsverket; the club share is the trade press count. Ratsit
Turnover SEK 22.6M in the year to June 2025, up 8%, on a payroll of three.
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You have the verdict. Members get the work behind it.
- The CENTS scorecard — where it's strong, where it's soft
- The founder's key move, and the counter-move
- How it could die — the evidence, and how sure we are
- The case against our own call
- A 🚀 launchpad prompt — the case, as a plan for your business
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Ratsit — Equipe Aktiebolag (556351-5179), figures from the annual report filed with Bolagsverket: turnover 22.6 MSEK, profit 10.3 MSEK, 3 employees, FY to June 2025allabolag — the same filing, independently republished: turnover 22 616 kSEK, registered 1989, CEO Jon StenqvistTidningen Ridsport (2021) — CEO Jon Stenqvist on the 2015 switch to per-start pricing, the 4.85 SEK domestic start fee, and the fee backlashTidningen Ridsport (2016) — Marianne Stenqvist started it in the late 80s; about 95% of Swedish clubs coveredEquipe pricing — EUR 1 per start, EUR 500-1000 per week for graphics and international shows, 1% on entry payments
Revenue is Equipe Aktiebolag's own filed turnover (org 556351-5179). Ratsit and allabolag independently republish the annual report filed with Bolagsverket and agree: 22.6 MSEK / 22 616 kSEK for the year to 30 June 2025. We did not open the filing PDF itself, which is paywalled. We converted at the ECB average for that fiscal year (0.0965 USD per SEK) to get about $2.2M; at the 30 June 2025 rate it would read $2.4M, so the SEK figure is the honest one. Subject caveat: this is the whole company's turnover, and the registry lists secondary activities (machinery wholesale, premises letting) beside the software, so a small share may sit outside the product; net sales were 22.5 MSEK with 0.1 MSEK other operating income. Ratsit prints the margin as 66.6% while allabolag computes 66.2% from the same filing. The 'about 95% of Swedish clubs' figure is from 2016 and we found no newer count. Headcount of 3 is the registry payroll; the CEO says partners abroad handle customers while HQ builds. The 2015 re-pricing and the 'all of Europe woke up' line are the founder's own words in the trade press, not audited. Hippodata is a plausible rival but its site would not render for us, so it is not on the map. We never score you.