eRank
👤 Anthony Wolf (& wife, co-founders) (Built shopping-search engines since 1999 (incl. Microsoft Bing); his wife's Etsy shop was customer zero.)🌐 siteLinkedIn
Etsy hides its search data. eRank rebuilt it from millions of shops and handed sellers the map — free, then paid.
Will it work? · our read
On rented land. eRank turned Etsy's data blackout into a 2.5M-seller freemium funnel. Its moat is the aggregated keyword dataset plus Etsy-forum mindshare — but Etsy owns the pipe.
01How the money moves
Etsy hides keyword & search-volume data from its sellers
→
eRank aggregates it across millions of shops; the free tier pulls sellers in
→
A slice upgrades to $5.99-$29.99/mo recurring
02The numbers
2.5M+
Etsy sellers on the platform
erank.com
$2.6M
est. ARR, self-funded
Latka est.
$5.99
entry paid plan / month
erank/plans
2.5M+ is cumulative registered sellers (first-party); revenue is a third-party estimate. eRank plans
About $2.6M ARR (Latka est.), bootstrapped, no VC.
🔒
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(demo: preview the full teardown)Sourcesupdated · daily
eRank — About: founder Anthony Wolf, built for his wife's Etsy shop, launched as EtsyRank Jan 2016eRank — Plans & pricing: Free / $5.99 / $9.99 / $29.99 per monthGetLatka — eRank revenue est. $2.6M ARR, self-funded (third-party estimate)eRank Help — Etsy's native Marketplace Insights (platform-risk context)EcommerceBytes (Nov 2025) — Etsy 'search invisibility' seller revolt
Revenue ($2.6M ARR) is a GetLatka third-party estimate, not first-party — and Latka has documented accuracy issues — so it is marked EST / not independently confirmed. The 2.5M+ figure is eRank's own site (first-party) but counts cumulative registered sellers, not payers; against about $2.6M revenue that implies well under 1% pay — labeled our read. Team size (about 22) comes from data-aggregator profiles, not eRank. Founder origin (built for his wife's shop, launched as EtsyRank Jan 2016), pricing, and Etsy's native Marketplace Insights are first-party / well-documented. No drama invented; the 'free-tier-as-wedge' strategy is our read, not a founder quote. We never score you.