Fathom Analytics
👤 Jack Ellis & Paul Jarvis (Paul Jarvis's 'Company of One' fanbase gave day-one reach; Jack Ellis built the tech. Audience first, zero VC.)🌐 sitepjrvs.comLinkedIn
EU rulings made GA a legal risk. Fathom keeps EU data in the EU, no cookie banner — the regulation is its sales team.
Will it work? · our read
Law sells it. The tailwind is borrowed — enforcement is patchy, GA added an EU mode, and every rival cites the same ruling. Fathom wins on craft, EU isolation, and trust, not a lock on 'legal'.
01How the money moves
EU regulator rules Google Analytics illegal under GDPR
→
Sites switch to Fathom: EU-hosted, no cookie banner
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Flat $15-470/mo subscription, billed by pageviews
02The numbers
Undisclosedrevenue not disclosed — bootstrapped & profitable
the sentence on the page
Billions of pageviews processed · Millions of customer websites · Thousands of paying customers · Sustainable and profitable
No official ARR; figures are third-party or estimated. Starter Story
est · Starter Story · $15-470/mo · bootstrapped, $0 VC
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You have the verdict. Members get the work behind it.
- The CENTS scorecard — where it's strong, where it's soft
- The founder's key move, and the counter-move
- How it could die — the evidence, and how sure we are
- The case against our own call
- A 🚀 launchpad prompt — the case, as a plan for your business
We rate our own confidence — and argue against ourselves. Nobody else in this category does.
Sources always public on all 560 cases · cancel anytime · 14-day refund
See a full teardown, free → ImportYetiSourcesSources last checked 25 August 2026
usefathom.com/about — bootstrapped, founders, scale (millions of sites, thousands paying)Your website analytics are breaking the law — Fathom's regulation-as-marketing postCNIL finds Google Analytics in breach of GDPR — the ruling behind the demandFathom Analytics has been acquired — Jack Ellis buys out Paul Jarvis, Dec 2024Starter Story: Fathom — 70% YoY growth; lists an unofficial revenue estimate we do not print
Revenue is undisclosed: Fathom is bootstrapped and does not publish ARR — the founders state only scale (millions of sites, thousands of paying customers) and that it is profitable (about page). Starter Story lists an unofficial "$1M/mo" estimate, but it contradicts the founders' own "multi-million" framing, so we do not print it. Documented facts: founded 2018, EU DPA rulings against Google Analytics in 2022 (Austria, France/CNIL, Italy), Jack Ellis's Dec-2024 buyout of Paul Jarvis. The "GA is illegal" thesis is real but weakening — the 2023 EU-US Data Privacy Framework restored a legal transfer path, so the tailwind is contested. "Let the law sell" and the moat framing are [our read], not founder quotes. We never score you.