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FeedHive

Bootstrapped, audience-led social SaaS.
👤 Simon Hoiberg (Simon Hoiberg built a large developer following on YouTube and X, then launched FeedHive into it and posted every MRR milestone.)🌐 sitesimonhoiberg.com𝕏LinkedIn

A known dev built an audience first, launched a scheduler into it, and narrated every milestone. Reach did the selling.

Will it work? · our read
Reach, not moat. The audience took FeedHive to about $20K MRR fast. The scheduler is a commodity, so without that reach growth stalled, and revenue has been roughly flat since 2022.
01How the money moves
Creator connects X, LinkedIn, Instagram and more
AI drafts, schedules and recycles their best posts
They subscribe $15-239/mo to keep publishing
02The numbers
$227.7K ARREstimateest. ARR, Latka '24
2024
$227.7K
ARR (est.)
600
paying users
$15-239
per month
$227.7K is Latka's estimate; the 600 paying (2021) and the $15-239 tiers are first-party.
Founder-stated $8.5K MRR and 600 paying by Nov 2021, then about $20K MRR in 2022; Latka pegs about $228K ARR since, roughly flat.
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  • The CENTS scorecard — where it's strong, where it's soft
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SourcesSources last checked 11 August 2026
Headline is Latka's third-party estimate (about $227.7K ARR, 2024), the only current-scale figure on a page I could open. First-party, verified by opening the page: Simon stated $8,500 MRR, $65K total revenue, 3,000 users and 600 paying by Nov 2021 on Indie Hackers; he later said about $20K MRR in May 2022 on X, which returned HTTP 402 for me, so I did not cite it as a source. The 2022 first-party figure and the 2024 estimate both imply about $19-20K MRR, i.e. roughly flat. verified:false because the headline is an estimate, not first-party. Launched publicly around early 2021 (Indie Hackers), listed on Product Hunt and BetaList. Region: founder is Danish; some registries list Zurich. The writer did not grade this card. We never score you.