F
Fibery
👤 Michael Dubakov (Founded Targetprocess in 2004, sold it to Apptio in 2021. Fibery began inside it as a research project, tested on 15 customers.)🌐 site𝕏
Fibery cut sales and marketing spend by 85% and MRR growth doubled to 85%. Spending more was never the problem.
Will it work? · our read
Basics beat budget. Nine years in and only close to profitability. This worked because Dubakov funded it with a prior exit, not because flexible work tools are a fast business.
01How the money moves
Team signs up free, capped at 10 databases
→
They add processes and hit the cap
→
Upgrade: $12-40 per user/month
02The numbers
+85% MRR in 2025Statedgrowth; ARR undisclosed
2026-01-21
Fibery publishes growth rates and costs, not absolute revenue. startup diary
Last absolutes the founder gave: $24K MRR (Jan 2022), and still under $1M ARR at the end of 2023.
🔒
You have the verdict. Members get the work behind it.
- The CENTS scorecard — where it's strong, where it's soft
- The founder's key move, and the counter-move
- How it could die — the evidence, and how sure we are
- The case against our own call
- A 🚀 launchpad prompt — the case, as a plan for your business
We rate our own confidence — and argue against ourselves. Nobody else in this category does.
Sources always public on all 408 cases · cancel anytime · 14-day refund
See a full teardown, free → ImportYetiSources
Fibery in 2025 (startup diary, Jan 2026) — +85% MRR growth, S&M spend $650K to $195K, 13,500 leads, $40 enterprise seat.Failory interview with Michael Dubakov (Jan 2022) — $24K MRR, $3.1M seed, Product of the Day on PH, Targetprocess sold to Apptio.Fibery in 2023 — the $1M ARR goal: "Closer, but not there yet".Fibery in 2024 — the product-teams pivot failure and the return to a horizontal Company OS.Fibery pricing — free to 10 users, then $12 Standard, $20 Pro, $40 Enterprise per user/month.
Fibery has never published an absolute revenue figure, so we headline its own words: +85% MRR growth in 2025 (startup diary, 21 Jan 2026). The last absolutes the founder gave are $24K MRR (Failory, Jan 2022) and, against a $1M ARR goal at the end of 2023, "Closer, but not there yet". Compounding his stated +40% (2024) and +85% (2025) off that base lands near $2M ARR [our read] — we do not headline it, because Fibery has not said it. Every figure here was read from the cited page, not from a search snippet; no third-party estimate is used. Product of the Day and the 1,000-2,000 signups per launch are the founder's own account, not checked against Product Hunt. Notion's seat price is absent from its own pricing page source, so that rival figure comes from Apple's App Store listing. We never score you.