Fishbrain
👤 Johan Attby (Serial founder: built support-SaaS Tific, sold to PlumChoice (2011). Brought a data-network playbook to sport fishing.)🌐 site𝕏
Fishing is the world's biggest hobby, but no one owned its data. Fishbrain got anglers to log it, then sold forecasts.
Will it work? · our read
Data compounds. 20M anglers logged 14M catch spots, and that dataset — bite times, species maps — is what Pro subscribers pay for. The lesson travels: get users to build a dataset only you own.
01How the money moves
Anglers log catches, species and spots — free
→
Logs become maps, forecasts and bite times
→
Pro subscription unlocks the data (about $80/yr)
02The numbers
about $16MFiledFY24 turnover · SEK 165M
FY2024 (to 2024-12-31)source:
SEK 164 849K
Reach is company-stated; the FY24 turnover is filed. Scale is real; paid conversion is the open question.
Group turnover SEK 167M; parent still lossmaking, about -SEK 24M in FY24 despite 20M users.
🔒
You have the verdict. Members get the work behind it.
- The CENTS scorecard — where it's strong, where it's soft
- The founder's key move, and the counter-move
- How it could die — the evidence, and how sure we are
- The case against our own call
- A 🚀 launchpad prompt — the case, as a plan for your business
We rate our own confidence — and argue against ourselves. Nobody else in this category does.
Sources always public on all 604 cases · cancel anytime · 14-day refund
See a full teardown, free → ImportYetiSourcesSources last checked 8 October 2026
Fishbrain AB (publ) annual accounts, FY2024 — turnover SEK 164.8M, net result -SEK 23.6M (filed, Bolagsverket).TechCrunch — Fishbrain raises $13.5M Series B (2018).Johan Attby interview — about $70M raised to date; sold prior startup Tific to PlumChoice (2011).fishbrain.com — "over 20 million anglers"; access to 14M catch locations.App Store listing — Pro at $79.99/yr; "more than 20 million anglers".
Revenue is FILED: Fishbrain AB (publ), org.nr 556796-5370, annual accounts to 2024-12-31 (Bolagsverket), relayed by allabolag.se — parent-company turnover SEK 164.8M (turnover line: 164 849 tkr), net result -SEK 23.6M. Converted at about 10.5 SEK/USD gives about $16M. The consolidated group turnover is slightly higher (about SEK 167.2M). User counts (20M anglers, 14M catch spots) are company-stated on fishbrain.com and the App Store, not audited; funding (about $70M) is press-reported. Revenue verified against the filing; reach figures are first-party stated. We never score you.