FishingBooker
👤 Vukan Simic (Belgrade CS grad who fished the Sava as a kid. Hand-verified scattered captains one by one — a niche too small for OTAs.)🌐 siteLinkedIn
A Belgrade CS grad turned indie charter captains — the web's most scattered supply — into one bookable marketplace.
Will it work? · our read
Niche + patience. One vertical, one global supply nobody else bothered to aggregate. Thin on paper — if Booking ever cared, it could hurt — but it hasn't in 12 years, and profit rolls in.
01How the money moves
Captain lists boat, free
→
Angler books the trip online
→
FishingBooker keeps 10-30% deposit
02The numbers
$28M
annual revenue
3rd-party est
$60K
total raised
founder
100+
countries
company
Bootstrapped: $60K in, then nothing but reinvested commissions. Kona Equity
About $28M a year (est.), built on $60K of the founder's own cash.
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(demo: preview the full teardown)Sourcesupdated · daily
Wikipedia — FishingBooker: founded 2013, bootstrapped on $60K, profitable in 4 months.TechCrunch (2014): Disrupt SF Audience Choice; early model.EY Entrepreneur of the Year 2024: named world's largest, about 4,000 destinations.FishingBooker Help: captains set a 10-30% commission.Kona Equity: third-party estimate of about $28M revenue.
Revenue is a third-party estimate (Kona Equity, about $28M) — FishingBooker is a private, bootstrapped Serbian company that has never disclosed a number, so not independently confirmed. First-party confirmed: $60K total capital (founder as sole investor), profitable within 4 months (2014, TechCrunch), and the 10-30% commission model (company help center). The '18M people helped' figure is trip-planning traffic, not paid bookings. No documented founder drama — this won on patient, unglamorous supply aggregation, not a clever trick. We never score you.