Floify
👤 Dave Sims (Veteran developer; built the MVP in under 3 months and self-funded it from prior firm Flux; wife Michele co-ran as co-CEO.)🌐 site𝕏LinkedIn
A husband-wife team built one boring thing — collecting borrower docs — and sold to public Porch for up to $90M.
Will it work? · our read
Boring and bought. Picked an unsexy niche, sold one clean job bottom-up to loan officers, stayed bootstrapped, and exited to public Porch for up to $90M. Niche discipline, not a moat.
01How the money moves
Loan officer adopts Floify to collect borrower docs
→
Borrowers self-upload into a branded portal; loans close faster
→
Lender pays a monthly per-seat subscription
02The numbers
About $15MFiled2022 rev (Porch est.)
2022 (est.)
From Porch's 8-K at the Oct 2021 acquisition, not audited standalone accounts. SEC 8-K
$76.5M cash + $10M stock at close, up to $90M with earnout (Oct 2021).
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- How it could die — the evidence, and how sure we are
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See a full teardown, free → Transistor.fmSourcesSources last checked 30 July 2026
Porch Group 8-K (Oct 2021): $76.5M cash + $10M stock, $15M 2022 rev est., 1,500+ clients, 130% NRRHousingWire: Porch acquires Floify for up to $90MIndie Hackers AMA: Dave Sims on bootstrapping Floify, self-funded from FluxIndie Hackers Podcast #136: Dave Sims (husband-wife co-CEOs)Floify homepage: digital mortgage point-of-sale software
Bootstrapped in Boulder, CO (2012) by Dave and Michele Sims, self-funded from their prior firm Flux; acquired by publicly-traded Porch Group on 27 Oct 2021. Headline 'About $15M' is Porch's disclosed forward estimate of Floify's 2022 revenue in its 8-K exhibit (FILED, but a projection, not audited standalone trailing revenue); the same filing states Floify would add '$2 million in revenue' for the ~2 months post-close, implying roughly a $12M run-rate at closing. Consideration was $76.5M cash + $10M Porch stock at close, up to $90M with earnout (HousingWire). Metric tiles (72% ARR CAGR since Q1 2017, 130% net revenue retention Q2 2021, 77,000 mortgage apps/month) are quoted verbatim from that 8-K. An older interview title advertised '$500,000/mo' (about 2018) but its body was not independently read, so it is not used as the headline. verified:true — figures read directly from the SEC filing. We never score you.