Follow Up Boss
👤 Dan Corkill & Tom Markov (Aussie, never a US agent. He ran an idea-extraction playbook — interviewed agents, found the lead-follow-up pain, built that.)🌐 siteLinkedIn
A non-agent in Sydney built the CRM 100,000 US agents run their leads through — then sold it to Zillow for $400M.
Will it work? · our read
Niche depth wins. Won by doing one boring thing — real-estate lead follow-up — better than anyone, from a laptop in Sydney. The moat was neutrality; now Zillow owns it.
01How the money moves
Teams buy leads across Zillow, Realtor.com, 200+ portals
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FUB pools every lead into one inbox, auto-routes and texts
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Each seat pays $69/mo — monthly, no contract
02The numbers
$400M
Zillow cash buyout (2023)
Zillow PR
about $24M
2023 revenue (reported)
Latka
100,000+
daily agent users
FUB site
$400M is the disclosed buyout price; ARR is founder-reported and likely understated given the roughly 16x implied multiple. Zillow PR
$400M cash + up to $100M earnout (up to $500M)
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(demo: preview the full teardown)Sourcesupdated · daily
Zillow press release — $400M cash + up to $100M earnout (Nov 1, 2023)GeekWire — Zillow buys Follow Up Boss for up to $500MGetLatka — 2023 revenue about $24.4M, bootstrapped, founded 2011Follow Up Boss — pricing ($69/user/mo, per seat)EOFire — Dan Corkill interview (founder story, Sydney-remote)
{"strong": "Disclosed vs estimated: the $400M initial cash plus up to $100M earnout (up to $500M) is officially confirmed by Zillow's press release (Nov 1, 2023) and independent coverage — verified first-party. Annual revenue is NOT officially disclosed; the about-$24M (2023) figure is founder-reported via GetLatka and is likely understated given the roughly 16x implied multiple, so treat ARR as an estimate, not fact. Bootstrapped / no outside funding and the 2011 founding are consistent across GetLatka and Dan Corkill's own interviews. '100,000+ users' is Follow Up Boss's own marketing figure. The 'stay neutral / Switzerland' strategic read is our interpretation — the 250+ integrations it rests on are documented fact, but Zillow's motive is inferred, not quoted."} We never score you.