Follow Up Boss
👤 Dan Corkill & Tom Markov (Aussie, never a US agent. He ran an idea-extraction playbook — interviewed agents, found the lead-follow-up pain, built that.)🌐 siteLinkedIn
A non-agent in Sydney built the CRM 100,000 US agents run their leads through — then sold it to Zillow for $400M.
Will it work? · our read
Niche depth wins. Won by doing one boring thing — real-estate lead follow-up — better than anyone, from a laptop in Sydney. The moat was neutrality; now Zillow owns it.
01How the money moves
Teams buy leads across Zillow, Realtor.com, 200+ portals
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FUB pools every lead into one inbox, auto-routes and texts
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Each seat pays $69/mo — monthly, no contract
02The numbers
$400M+StatedZillow buyout, 2023
2023-11-01
the sentence on the page
under the Follow Up Boss terms of use and privacy policy. The acquisition purchase price includes $400 million of initial cash consideration and up to $100 million in a potential cash earnout. Follow…
$400M is the disclosed buyout price; ARR is founder-reported and likely understated given the roughly 16x implied multiple. Zillow PR
$400M cash + up to $100M earnout (up to $500M)
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You have the verdict. Members get the work behind it.
- The CENTS scorecard — where it's strong, where it's soft
- The founder's key move, and the counter-move
- How it could die — the evidence, and how sure we are
- The case against our own call
- A 🚀 launchpad prompt — the case, as a plan for your business
We rate our own confidence — and argue against ourselves. Nobody else in this category does.
Sources always public on all 560 cases · cancel anytime · 14-day refund
See a full teardown, free → ImportYetiSourcesSources last checked 25 August 2026
Zillow press release — $400M cash + up to $100M earnout (Nov 1, 2023)GeekWire — Zillow buys Follow Up Boss for up to $500MGetLatka — 2023 revenue about $24.4M, bootstrapped, founded 2011Follow Up Boss — pricing ($69/user/mo, per seat)EOFire — Dan Corkill interview (founder story, Sydney-remote)
Disclosed vs estimated: the $400M initial cash plus up to $100M earnout (up to $500M) is officially confirmed by Zillow's press release (Nov 1, 2023) and independent coverage — verified first-party. Annual revenue is NOT officially disclosed; the about-$24M (2023) figure is founder-reported via GetLatka and is likely understated given the roughly 16x implied multiple, so treat ARR as an estimate, not fact. Bootstrapped / no outside funding and the 2011 founding are consistent across GetLatka and Dan Corkill's own interviews. '100,000+ users' is Follow Up Boss's own marketing figure. The 'stay neutral / Switzerland' strategic read is our interpretation — the 250+ integrations it rests on are documented fact, but Zillow's motive is inferred, not quoted. We never score you.