Fomo
👤 Ryan Kulp (Self-taught coder-marketer; teamed with Justin Mares (Traction author, Kettle & Fire) for a live test store and distribution.)🌐 siteryanckulp.com𝕏
A solo founder barely touched a $15K/mo app. Two marketers bought it with its own cash flow and grew it past $1M ARR.
Will it work? · our read
It bought itself. A neglected $15K/mo app bought with almost no cash, because its own MRR paid the seller. Rebuilt, grown past $1M ARR, sold to a rollup. Recurring revenue is why it worked.
01How the money moves
Store installs the Fomo popup widget
→
Live purchase popups lift checkout conversions
→
Merchant pays $25-250/mo, recurring
02The numbers
$1M+
ARR at 2022 exit
TheyGotAcq
$15K/mo
MRR when bought, 2016
Latka
5,000+
paying subscribers
IndieHackers
Bought near-zero-down in 2016; grown roughly 6x; sold seven figures in 2022. TheyGotAcquired
$1M+ ARR at exit; acquired at $15K/mo MRR in 2016.
🔒
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(demo: preview the full teardown)Sourcesupdated · daily
TheyGotAcquired — Fomo acquired by Relay Commerce (2022)Latka — How Ryan Kulp bought a $180K SaaS for $3KIndie Hackers — Ryan Kulp on growing Fomo to $88K/moSaaS Club — Acquiring a $0 Shopify app and growing to 7 figuresFomo — current pricing ($25-250/mo)
Revenue is first-party: Kulp stated $88K/mo (Indie Hackers, 2018) and a $1.1-1.3M ARR peak (2020); TheyGotAcquired reported over $1M ARR at the 2022 Relay Commerce sale. The 2016 buy price and 2022 sale price are both undisclosed under NDA; Latka's "$3K" is out-of-pocket cash, not the total. Seller-financing terms are Kulp's own account. Rival prices are approximate published list rates. Moat and dies scenarios are marked [our read]. We never score you.