FoodDocs
👤 Katrin Liivat & Karin Repp (Liivat was a food-safety supervisor; Repp sold HACCP consulting for 20 years. Non-technical insiders who lived the exact pain.)🌐 siteLinkedInLinkedIn
Every food business must keep an HACCP plan by law. FoodDocs turns that mandate into an hour of clicking.
Will it work? · our read
Real, but crowded. The law forces every food business to keep HACCP records, so demand is permanent. Two insiders won on speed and SEO. But the moat is thin — many rivals chase the same mandate.
01How the money moves
Food business needs a legally-required HACCP plan
→
AI builds the plan + digital monitoring logs in an hour
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Pays $99-299/mo per site to stay audit-ready
02The numbers
$40K/moStated2022 · founder-stated
2022
2022 founder-stated; 15%/mo growth implies materially higher today, but no fresh audited figure. Starter Story
2022 · 15%/mo growth · 30K+ users
🔒
You have the verdict. Members get the work behind it.
- The CENTS scorecard — where it's strong, where it's soft
- The founder's key move, and the counter-move
- How it could die — the evidence, and how sure we are
- The case against our own call
- A 🚀 launchpad prompt — the case, as a plan for your business
We rate our own confidence — and argue against ourselves. Nobody else in this category does.
Sources always public on all 560 cases · cancel anytime · 14-day refund
See a full teardown, free → ImportYetiSourcesSources last checked 25 August 2026
Starter Story — $40K/mo, 20 staff, founder interview (2022)FoodNavigator — HACCP AI expansion, 30K+ usersArcticStartup — two female HACCP consultants, fundingFoodDocs — About (founders, founded 2017)EU-Startups — Estonian seed round (2019)
Revenue $40K/mo is first-party (founder to Starter Story, 2022) but 3+ yrs old and unaudited; today's figure is likely higher yet undisclosed. HACCP being legally required (EU Reg 852/2004, US FDA) is established fact. Rival sizes are our read. We never score you.