FoodDocs
👤 Katrin Liivat & Karin Repp (Liivat was a food-safety supervisor; Repp sold HACCP consulting for 20 years. Non-technical insiders who lived the exact pain.)🌐 siteLinkedInLinkedIn
Every food business must keep an HACCP plan by law. FoodDocs turns that mandate into an hour of clicking.
Will it work? · our read
Real, but crowded. The law forces every food business to keep HACCP records, so demand is permanent. Two insiders won on speed and SEO. But the moat is thin — many rivals chase the same mandate.
01How the money moves
Food business needs a legally-required HACCP plan
→
AI builds the plan + digital monitoring logs in an hour
→
Pays $99-299/mo per site to stay audit-ready
02The numbers
$40K/mo
MRR, 2022
founder
30K+
food-biz users
press
0 to 100K
SEO visits/12mo
founder
2022 founder-stated; 15%/mo growth implies materially higher today, but no fresh audited figure. Starter Story
2022 · 15%/mo growth · 30K+ users
🔒
The facts are free. The judgment is for members.
You've seen how the money moves, the numbers, and every source — free, on all 365 cases, always. Members get the part you can't look up: why it won · where the moat really is · how it dies · how it beats its rivals — plus the 🚀 launchpad prompt that turns any case into a plan for your business.
Sources stay public, always · cancel anytime · 14-day refund
(demo: preview the full teardown)Sourcesupdated · daily
Starter Story — $40K/mo, 20 staff, founder interview (2022)FoodNavigator — HACCP AI expansion, 30K+ usersArcticStartup — two female HACCP consultants, fundingFoodDocs — About (founders, founded 2017)EU-Startups — Estonian seed round (2019)
Revenue $40K/mo is first-party (founder to Starter Story, 2022) but 3+ yrs old and unaudited; today's figure is likely higher yet undisclosed. HACCP being legally required (EU Reg 852/2004, US FDA) is established fact. Rival sizes are our read. We never score you.