Fullbay
👤 Jacob Findlay (CPA and former Director of Finance at PT-software maker WebPT; quit to spend a year in a diesel shop before writing code.)🌐 site
He quit finance, spent a year in a diesel shop, then built the software those shops now can't run without.
Will it work? · our read
Insider-built. A year on the shop floor bought domain credibility no survey can. The niche is finite and now PE-owned, but 99%+ retention means what protects Fullbay is stickiness, not size.
01How the money moves
A diesel shop ditches paper and moves work orders, PM and invoicing into Fullbay
→
Techs, parts, customer approvals and payments all run in one system
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Shop pays from $188/mo per shop (Basic: one location, up to five users, one full user license included; extra users $89/mo); Fullbay also earns on integrated parts and payments
02The numbers
$19.4MEstimateARR, 2024 (est.)
2024
the sentence on the page
Fullbay Revenue 2024: $19.4M Est. ARR, $23M Raised Home SaaS Database Add Your Company Podcast Pricing Sections Company Revenue Valuation and Funding Founder
99%+
annual retention
co. 2019
ARR is a third-party estimate; the hard facts are the 2019 Mainsail round, the 2024 JMI round and 99%+ retention. Latka
about $19M ARR (2024, est.); bootstrapped to about $5M before the 2019 Mainsail round
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You have the verdict. Members get the work behind it.
- The CENTS scorecard — where it's strong, where it's soft
- The founder's key move, and the counter-move
- How it could die — the evidence, and how sure we are
- The case against our own call
- A 🚀 launchpad prompt — the case, as a plan for your business
We rate our own confidence — and argue against ourselves. Nobody else in this category does.
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See a full teardown, free → ImportYetiSourcesSources last checked 25 August 2026 · 1 figure here has no cited source
LatkaFullbay raises $23M, led by Mainsail (May 2019) — FreightWavesCompany history & founder story — FullbayPricing (from $188/mo per user) — FullbayARR growth case study — Mainsail Partners
Revenue is a GetLatka third-party estimate (about $19.4M ARR 2024; about $7.3M 2023), not founder-disclosed — flagged EST, verified false. Solid reported facts: bootstrapped roughly four years, a $23M growth round led by Mainsail Partners announced May 21, 2019 (FreightWaves), a July 2024 strategic investment from JMI Equity with Mainsail reinvesting, and a 99%+ retention rate the company stated in 2019. The "about $5M ARR before Mainsail" figure comes from interviews/reporting, not a filing. The founder's year working in a diesel repair shop is documented by Fullbay and FreightWaves. Co-founder David Hoover is credited alongside Jacob Findlay in some sources; the 2019 FreightWaves article names only Findlay. Year listed as 2015 (commercialization); development began earlier. We never score you.