GeoComply
👤 Anna Sainsbury and David Briggs (Briggs ran Ladbrokes online; he and Sainsbury built geolocation in 2011, years before US betting legalized in 2018.)🌐 site
Legal US online betting can't run without location proof. GeoComply is the checkpoint behind nearly all of it.
Will it work? · our read
Law-mandated demand. States that legalize online betting must require geolocation, and GeoComply built it in 2011. It now runs behind FanDuel, DraftKings and nearly every US operator.
01How the money moves
A state legalizes online betting; its rules demand a geolocation check
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Operators like FanDuel and DraftKings integrate GeoComply to comply
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Operators pay for those checks — about 2 billion a month
02The numbers
$56MEstimateest. revenue (Latka, 2025)
2025
Scale of the mandated geolocation check. Figures are reported or estimated; GeoComply discloses no official numbers.
Never officially disclosed; investors call it a profitable business.
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- How it could die — the evidence, and how sure we are
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See a full teardown, free → ImportYetiSourcesSources last checked 20 July 2026
GGB Magazine — over 2 billion location checks each month.Latka — est. $56M revenue (2025), 400M devices, 509 employees.CDC Gaming — investors call it a profitable business; co-founders Anna Sainsbury and David Briggs.iGaming Business — co-founder and CEO Anna Sainsbury on Super Bowl volumes.Gaming Intelligence — founder history and PASPA-driven US rollout.
GeoComply is privately held and has never disclosed an official revenue figure; the $56M headline is Latka's 2025 estimate (some third-party sources have floated higher numbers), so this is badged EST and verified=false on revenue. What is well-sourced is the scale and the moat: GGB Magazine reports over 2 billion location checks a month, Latka lists 400M devices and 509 staff, and CDC Gaming quotes GeoComply's own investors calling it a profitable business built by co-founders Anna Sainsbury (CEO) and David Briggs. The about 90-95% US market-share figure is widely reported in trade press and is treated here as our read, not a filed number. The regulatory driver is documented: after PASPA was struck down in 2018, each state legalizing online betting requires operators to verify the bettor's physical location, and nearly every major US operator (FanDuel, DraftKings, BetMGM, Caesars, Bally's) runs GeoComply to satisfy it. We never score you.